Eng98 - Study guides, Class notes & Summaries

Introduction While crafting their ad campaigns targeted directly at children, marketers understand that the key to success is kid's pester power. This came as a revelation a while back after watching a popular candy commercial with my baby sister who is barely five years old. I could not help but notice the timing of the ads that conveniently placed in intervals that interrupted cartoon hours. Every time the candy advert popped on screen, my baby sister would nag me to take her to the mall. E...