carleton university (CU ) • Business
Latest uploads for Business at carleton university (CU ). Looking for Business notes at carleton university (CU )? We have lots of notes, study guides and study notes available for Business at carleton university (CU ).
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Courses Business at carleton university (CU )
Notes available for the following courses of Business at carleton university (CU )
Latest notes & summaries carleton university (CU ) • Business
Chapter 4: Connecting with Customers Content Covered: - Developing effective customer relationships - Designing customer-driven marketing programs - Crafting customer-driven marketing strategies
Chapter 5: Creating and Capturing Customer Value Content Covered: - Understanding customer value - Developing products - Crafting services - Building customer value - Capturing customer value
Chapter 1: Introduction to Marketing Content Covered: - The scope and challenge of marketing - The marketing process - The customer-driven marketing strategy - The marketing environment - The company’s marketing mix - The company’s customer value proposition