Consumer Behaviour: Canadian Edition
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TEST BANK for Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria Piacentini . ISBN-10 : 5. 12 Chapters. (Complete Download). TABLE OF CONTENTS CHAPTER 1 Introduction to Consumer Behaviour and the History of Consumption Page : 14 CHAPTER 2 Contemporary Perspectives on Consumer Behaviour Page : 27 CHAPTER 3 The Perceptual Process Page : 40 CHAPTER 4 Learning and Memory Page : 53 CHAPTER 5 Personality, Self, and Motivation Page : 66 CHAPTER 6 Attit...