Influencer marketing Study guides, Class notes & Summaries

WGU D077 Exam Questions and Answers 100% Correct. What is the main function of marketing? Decreasing expenditures Improving partner relationships Bringing value to customers Increasing productivity - Bringing value to customers Correct! The main function of marketing is to determine what customers value, want, or need, and then to position a product that meets that value. Which set of connections is created by marketers to generate value? Between customers and suppliers Between compani...

Digital advertising correct answer: Any form of marketing or advertising that uses the internet to deliver promotional messages Goal of advertising correct answer: To connect brands with consumers Brand correct answer: A type of product or service manufactured or provided by a particular company under a particular name Content Creator correct answer: A publisher, social media influencer, brand, or even an end-user Publisher correct answer: Own and operate media properties New...

True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria. True True or False? You should revisit your KPIs every 18 months. False When it comes to social listening, how do you know which social networks to start with? Why do you need to develop a business case for a new social monitoring technology? To clearly outline the expected value gained from a software investme...

Name MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) In studying consumers like Gail, a college junior, marketers often find it useful to learn how they spend their leisure time, their interests in music or clothing, even attitudes about social issues, to be able to categorize them according to their lifestyles. This sort of information is called: A) configurations B) core values C) physiognomies D) psychographics E) dem...

Additive Color Digital colors seen in screen-based media Adjustment Layer Tool that adds color and tonal adjustments to an image without permanently changing the pixels of original image. Analogous Colors Grouping of colors that are adjacent to one another on the color wheel Art The expression of what is beautiful or appealing according to aesthetic principles Ascender The stem of lowercase letters (such as k, b, and d) that ascenders above the x-height of the ot...

Mailchimp Foundations Certification Darryl, an online jeweler, wants to tie his campaigns to actual products in his store. What should his first step be? A. Connect his e-commerce store to Mailchimp B. Create an email campaign letting his customers know that big changes are coming C. Create a landing page to highlight his top products separately D. Upload individual images of each product to his Mailchimp account - A. Connect his e- commerce store to mailchimp Maria, an independent...

A/B Testing comparing two versions of a web page to see which one performs better Acquisition channels that site visits come through to get to your site. How your visits are acquired Attribution assigning values to touch points within a users journey to conversion Attribution Analysis Attribution Models: -Last click attribution: measuring success based on click -View-Through Conversions: when a customer sees an ad and later returns to complete a conversion on your site -Wholesome Att...

MGT 6311 Final Exam What aspects of a video can be optimized for VSEO? - title, thumbnail, meta tags Give some strategies for VSEO - upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc. How do users find new videos? - search engines, recommendations from friends/family, navigating to a URL, paid ads/promotions When should the CTA be inc...

MGT6311 FinalExam key vocabulary and concepts from digital marketing Questions & Answers What aspects of a video can be optimized for VSEO? - ANS-title, thumbnail, meta tags Give some strategies for VSEO - ANS-upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc. How do users find new videos? - ANS-search engines, recommendations from friends/f...

WGU D077 Exam Questions and Answers 100% Correct. What is the main function of marketing? Decreasing expenditures Improving partner relationships Bringing value to customers Increasing productivity - Bringing value to customers Correct! The main function of marketing is to determine what customers value, want, or need, and then to position a product that meets that value. Which set of connections is created by marketers to generate value? Between customers and suppliers Between compani...