Hettinger maintains three - Study guides, Class notes & Summaries

1. Why is place marketing even more important to a resort destination than to other businesses and destinations? Explain how the use of Porter’s cluster theory can facilitate the development of strong place marketing? 2. Explain what is meant by “hard” and “soft” controls within Visitor Impact Management (VIM) systems, and illustrate their effectiveness or otherwise at a resort of your choice. 3. Hettinger maintains three externalities are distorting local housing marketing in popula...

1. Why is place marketing even more important to a resort destination than to other tourism businesses and destinations? Explain how the use of Porter’s cluster theory can facilitate the development of strong place marketing 2. Explain what is meant by ‘hard’ and ‘soft’ controls within Visitor Impact Management (VIM) systems, and illustrate their effectiveness or otherwise at a resort of your choice. 3. Hettinger maintains there are three externalities distorting local housing marke...