Intro to marketing - Study guides, Class notes & Summaries

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

Test Bank for Information Technology for Management: Driving Digital Transformation to Increase Local and Global Performance, Growth and Sustainability, 12th Edition 12e by Efraim Turban, Carol Pollard, Gregory Wood. Full Chapters test bank are included - Chapter 1 to 14 CHAPTER 1: Digital Transformation Disrupts Companies, Competition, and Careers Locally and Globally Introduction 1.1 Doing Business in the On-Demand and Sharing Economies 1.2 Business Process Improvement and Competition 1...

University of Iowa Intro to Marketing Exam 2 Question and answers correctly solved 2024 University of Iowa Intro to Marketing Exam 2 Business Products - correct answer -Are used to manufacture other products -become part of another product -aid the normal operations of an organization -are acquired for resale without change in form B2B - correct answer -Close relationships with customers -Few customers-buyers -Less price sensitive -Large orders -Ongoing relationships -Others in...

Product definition - Answer-"every want satisfying attribute consumer receives in the exchange." Product is more than just an ingredient; more involved than just the physical aspects of product. What are the 3 Circles / Aspects of a Product - Answer-1. Core Benefit 2. Tangible Product 3. Augmented Product Core Benefit - Answer-- Why you are buying the product - Core aspect is inner circle - Ex: Tylenol to relieve headaches and pain - Hershey gives you energy and a boast + relieves hung...

Marketing concept - Answer-The philosophy that focuses on identifying and satisfying customer needs. Benefits of marketing - Answer-Advantages gained from implementing marketing strategies. Importance of marketing - Answer-The significance of marketing in achieving business goals. Seven functions of marketing - Answer-Activities involved in the process of marketing goods and services. Marketing mix - Answer-The combination of product, price, place, and promotion strategies used to ma...

What is the marketing concept? - ANSWERthe idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals Seven Functions of Marketing - ANSWER1. Distribution 2. Financing 3. Marketing Information Management 4. Pricing 5. Product/Service Management 6. Promotion 7. Selling product - ANSWERMarketing element referring to what goods, services, or ideas a business will offer its customers price - ANSWERThe amount of money ex...

MKT 415 Chapter 1 Intro to Marketing Research Complete Guide marketing research ️the systematic and objective identification, collection, analysis, dissemination, and use of information that is undertaken to improve decision making related to identifying and solving problems (also known as opportunities) in marketing marketing research is systematic ️meaning that it follows a predictable path Interactive Marketing Research Organization ️a worldwide association of researchers form...

Marketing Channel - Answer A set of independent organizations that help make a product or service available for use or consumption by the consumer or business user. Also called distribution channel. Direct Marketing Channel - Answer Channel that has no intermediary levels Ex: Mary Kay cosmetics sells through websites and home and office sales parties Indirect Marketing - Answer Channel containing one or more intermediary parties Channel Conflict - Answer Disagreements among...

MKT 315 INTRO TO MARKETING WINTER MIDTERM EXAM Q & A 2024 (GRAND CANYON UNI)

MKT 315 INTRO TO MARKETING WINTER MIDTERM EXAM Q & A 2024 (GRAND CANYON UNI