Mnm2606 - Study guides, Class notes & Summaries

QUESTION 1 Since marketers use media channels to target specific groups of consumers, it is appropriate to address some of the ethical concerns involved in targeting. You need to do the following: • Discuss each ethical concern (from the prescribed textbook) in your own words. • Provide a practical example of each ethical concern. • You need to provide your own examples and avoid copying the examples from the prescribed textbook. (4 marks will be awarded for theory and 4 for pra...

MNM2602 ASSIGNMENT 1 FOR 2024

MNM2606 Exam pack 2024(Questions and answers)

MNM2606 SEMESTER 2 ASSIGNMENT 05 2024 Introduction 1 Question 1: Sponsorships, Donations, Merchandising, and Endorsements 1 Merchandising vs. Endorsements 2 Question 2: Advantages of Direct Marketing 3 Question 3: Key Characteristics of Online Media 4 Question 4: Bases of Segmenting Consumer Markets 7 Conclusion 9

MNM2606 ASSESSMENT 5 SEMESTER 2 2024

MNM2606 Advertising and Sales Promotion Assignment 5 2024 COMPLETE CUSTOMISABLE

MNM2606 Advertising and Sales Promotion Assignment 3 2024 COMPLETE CUSTOMISABLE

MNM2606 EXAM PORTFOLIO 2024

Background South Africa’s Department of Social Development serves as the government’s main provider of social assistance to the country’s poor. It also registers and maintains a database of more than 76,000 non-profit groups, which employ about 1 million people especially in the areas of social services, community development and housing, religion, as well as education and health. Every third NGO is based in Gauteng’s urban centres of Johannesburg and Pretoria; one out of five NGOs is b...

MNM2606 Essentials of Marketing Study Unit 1 (Pages 1 to 12 and 14 to 19) 1.1 Introduction - Marketing is a fundamental part of our daily lives - We are bombarded by adverts, sales calls, email pitches etc. - Half of every rand we spend pays for marketing costs - Role that marketing plays strongly influenced by its philosophy and orientation. - *Production-orientated organisation doesn’t place emphasis on desires and needs of marketplace but focuses on organisation’s internal capabil...