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MKTG455 Exam 3: Marketing Communications and Strategy Exam What percentages of buying decisions are made after entering the store? - ANS: 76% Reasons for power shift to retailer - ANS: 1.Way more options for retailing mediums 2.Retailers are demanding it What is sales promotion? - ANS: 1.All promotional activities that stimulate SHORT-TERM behavioral responses from: - Consumers - Trade [distributors, wholesalers, retailers] 2. Company's sales force* Incentivizes targets beyon...

MKTG455 Exam 2: Marketing Communications and Strategy Exam with Verified Answers How many current DMA's are there? - ANS: 210 Columbia, Greenville, and Charleston DMA count? - ANS: 75, 88, 35 Syndicated ads - ANS: Sold within syndicated programming, so network affiliates may be different across geographic markets Ads placed in shows, Seinfield, judge judy, etc. Cable TV - ANS: Allows for more refined targeting Much more economical than network Highly targetable because of ...

MKTG455/ MKTG 455 Exam 1 With Verified Answers Marketing Communications and Strategy What are Marketing Communications? - ANS: The collection of all elements in an organization's marketing mix that facilitates exchange by establishing shared meaning with its customers. How to create loyalty purchasing? - ANS: Through unique approach to customer experience utilizing all components of 4 P's of marketing How many aspects of 4 P's can we control as marketers? - ANS: All 4 4 P's...

MKT Exam 3 Price elasticity - ANS: a measure of the effect a price change has on consumer demand; percentage change in demand divided by percentage change in price. Elastic vs. Inelastic - ANS: Elastic: describes demand that is very sensitive to a change in price Inelastic: Describes demand that is not very sensitive to a change in price MSRP - ANS: manufacturer's suggested retail price Price discrimination - ANS: the business practice of selling the same good at different prices...

MKT 461 Exam 2 Why is location important? - ANS: •One of the most influential considerations by consumer. •Can be used to develop sustainable competitive advantage. •Location decisions are risky: buy or lease? Unplanned locations - ANS: •do not have centralized management that determines what stores will be in a development. Planned locations - ANS: the shopping center and/or manager makes and enforces policies that govern store operations. Retailer considerations for locatio...

MKT 461/ MKT461 Exam 1 Updated With Correct Answers [Already Graded] Retailing - ANS: Adds value to products and services sold to consumers. •Stores, apps, and online. •May include lodging in a motel, home-delivered pizza. - At the end of the supply chain Evolution of retailing - ANS: •More than 80% of retail sales still made in stores. •The COVID-19 pandemic drove more people to online purchases. •250 of the top-earning retailers take in revenues in excess of $4.5 trillion. ...

INST 301 Exam 3 Indigenous Education Updated With Correct Answers Types of Learning - ANS: Cognitive - internal, individualized Behavioral - changes in action, external Social - influence on environment, observing others Learning - ANS: Acquisition of knowledge or skills through experience and internalization Learning (EE) - ANS: Endurance - permanent change in knowledge / behavior Experience - not mere growth, how one acts on experience itself Associative Learning - ANS: the abili...

INST 301 Exam 2 Indigenous Education Updated With Correct Answers development - ANS: a cognitive pattern of changes over time cognitive development - ANS: gains in thinking, language, and intelligence biological development - ANS: changes in body shape, size, function, appearance, and personallity social development - ANS: changes in relationships with others, sense of self, social roles, and responsibilities continuous shape of development - ANS: small increases along time; gradua...

INST 301 Exam 1 Indigenous Education Updated With Correct Answers principle - ANS: established relationship btw factors theory - ANS: interrelated set on concepts used to explain and make prediction about data construct - ANS: idea that contains various conceptual elements and appears to be subjective; cannot be confirmed via empirical evidence deductive reasoning - ANS: arrive at a specific conclusion based on general principles inductive reasoning - ANS: developing generalization...

ACC 101: INTRODUCTION TO FINANCIAL ACCOUNTING Final Exam Practice Questions QN=1 If assets are $199,000 and liabilities are $132,000, then equity equals a. $32,000. b. $67,000. c. $99,000. d. $131,000. e. $198,000. - ANS: b QN=2 A cash outflow from the company into its owner is called a(n): a. Liability. b. Withdrawal. c. Expense. d. Profit. e. Investment. - ANS: b QN=3 Liability created by purchasing goods and services on credit are: a. Accounts payable. b. Accounts receiv...