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Unlock Success with the [Principles of Marketing, 13E,Kotler] 2023-2024 Test Bank
- Exam (elaborations) • 1662 pages • 2023
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Get ahead in your academic journey with the Test Bank for [Principles of Marketing, 13E,Kotler]. Loaded with practice exam questions based on official exams and enriched with detailed answers, it provides you with the resources you need to pass the class. Let 2023-2024 be your year of victory.
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MARKETING FOR E&BE | Summary (RUG)
- Summary • 45 pages • 2023
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Summary of chapters 1-3, 5-12, 14-16, 18 & 19 from Principles of Marketing by Kotler & Armstrong. Covers all material needed for the final exam of the course Marketing for E&BE in the programme Economics & Business Economics at the University of Groningen.
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(Chpt.1) Creating Customer Value and Engagement
- Summary • 2 pages • 2023
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(Chpt.1) Creating Customer Value and Engagement 
Introduction to Principles of Marketing
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(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
- Summary • 4 pages • 2023
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(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
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(Chpt.3) Analysing The Marketing Environment
- Summary • 3 pages • 2023
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(Chpt.3) Analysing The Marketing Environment
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(Chpt.7) Customer Value-Driven Marketing Strategy
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Customer Value-Driven Marketing Strategy 
Creating Value for Target Customers
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(Chpt.8) Products, Services, and Brands
- Summary • 4 pages • 2023
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(Chpt.8) Products, Services, and Brands
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(Chpt.9) Developing New Products and Managing The Product Life Cycle
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(Chpt.9) Developing New Products and Managing The Product Life Cycle
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(Chpt.10) Pricing: Understanding and Capturing Customer Value
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(Chpt.10) Pricing: Understanding and Capturing Customer Value
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(Chpt.12) Marketing Channels
- Summary • 4 pages • 2023
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(Chpt.12) Marketing Channels
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