1.1.1 The market a) Mass markets and niche markets b) Dynamic markets c) How competition affects the market d) The difference between risk and uncertainty 1.1.2 Market research a) Product and market orientation b) Primary and secondary market research data (quantitative and qualitative) c) Limitat...
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a) Mass markets and niche markets: o characteristics -market size and market share, brands b) Dynamic markets: - online retailing -how markets change - innovation and market growth, adapting to change c) How competition affects the market d) The difference between risk and uncertainty
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Add to carta) Mass markets and niche markets: o characteristics -market size and market share, brands b) Dynamic markets: - online retailing -how markets change - innovation and market growth, adapting to change c) How competition affects the market d) The difference between risk and uncertainty
a) Product and market orientation b) Primary and secondary market research data (quantitative and qualitative) used to: o identify and anticipate customer needs and wants o quantify likely demand o gaininsightintoconsumerbehaviour c) Limitationsofmarketresearch,samplesizeandbias d) Use of ICT t...
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Add to carta) Product and market orientation b) Primary and secondary market research data (quantitative and qualitative) used to: o identify and anticipate customer needs and wants o quantify likely demand o gaininsightintoconsumerbehaviour c) Limitationsofmarketresearch,samplesizeandbias d) Use of ICT t...
a) Market mapping b) Competitive advantage of a product or service c) Thepurposeofproductdifferentiation d) Adding value to products/services
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Add to carta) Market mapping b) Competitive advantage of a product or service c) Thepurposeofproductdifferentiation d) Adding value to products/services
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