b2c - -business to consumer -b2b - -business to business -c2c - -consumer to consumer -customer relationship management - -a business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty among the firm's most valued customers. -entrepreneur - -a...
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Which marketing management philosophy focuses on the question, "What do customers want and need?" - -market -A company that wants to implement a market orientation would need to: a) establish and maintain mutually satisfying relationships with customers. b) determine how to deliver superio...
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Add to cartWhich marketing management philosophy focuses on the question, "What do customers want and need?" - -market -A company that wants to implement a market orientation would need to: a) establish and maintain mutually satisfying relationships with customers. b) determine how to deliver superio...
-C - -The marketing strategy is: A) The marketing mix B) The target market C) A and B D) None of the above -C - -which of the following is not one of the challenges which marketers face today? A) Not for Profit Marketing B) Ethical concerns C) Brand Loyalty D) The changing global econom...
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Add to cart-C - -The marketing strategy is: A) The marketing mix B) The target market C) A and B D) None of the above -C - -which of the following is not one of the challenges which marketers face today? A) Not for Profit Marketing B) Ethical concerns C) Brand Loyalty D) The changing global econom...
Two perspectives - -The internal analysis of phenomena within a company An external analysis of the industry and its competitive environment -Three key types of resources - -Tangible resources Intangible resources Organizational capabilities -Tangible resources - -Relatively easy to identif...
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Add to cartTwo perspectives - -The internal analysis of phenomena within a company An external analysis of the industry and its competitive environment -Three key types of resources - -Tangible resources Intangible resources Organizational capabilities -Tangible resources - -Relatively easy to identif...
Anticipate Demand - -Working out what customers will want in the future - perhaps by carrying out market research -Recognise Demand - -Identifying current customer wants and needs - perhaps by observing competitors, market research or market reports about trends / fashions -Satisfy Demand - -M...
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Add to cartAnticipate Demand - -Working out what customers will want in the future - perhaps by carrying out market research -Recognise Demand - -Identifying current customer wants and needs - perhaps by observing competitors, market research or market reports about trends / fashions -Satisfy Demand - -M...
What are the roles of marketing? - -1. to make customers aware of the products or services provided 2. to build brand awareness and trust to increase market share 3. to make customers pay more for the same product -Examples of marketing? - -Social media, TV adverts, leaflets -What are the p...
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Add to cartWhat are the roles of marketing? - -1. to make customers aware of the products or services provided 2. to build brand awareness and trust to increase market share 3. to make customers pay more for the same product -Examples of marketing? - -Social media, TV adverts, leaflets -What are the p...
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