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WGU D077 Concepts in Marketing, Sales, and Customer Contact Complete Guide 2023/2024
WGU D077 Concepts in Marketing, Sales, and Customer Contact Complete Guide 2023/2024
[Show more]WGU D077 Concepts in Marketing, Sales, and Customer Contact Complete Guide 2023/2024
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Which scenario represents personal selling? 
-	The marketing department uses the four Ps to determine the brand message. 
-	A customer orders a product online using a website. 
-	A customer goes to a pet store and discusses the best type of turtle food with a salesperson. 
-	The marketing team c...
Preview 3 out of 24 pages
Add to cartWhich scenario represents personal selling? 
-	The marketing department uses the four Ps to determine the brand message. 
-	A customer orders a product online using a website. 
-	A customer goes to a pet store and discusses the best type of turtle food with a salesperson. 
-	The marketing team c...
WGU D077 
 
TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resal...
Preview 3 out of 20 pages
Add to cartWGU D077 
 
TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resal...
Product Concept - * Understanding product dynamics to: 
-- Showcase the best qualities 
-- Maximum product features 
 
Sales Concept - * Seller's need to convert their product into cash 
 
Production Concept - * Consumers will favor products that are available and highly 
affordable	 
* Or...
Preview 2 out of 6 pages
Add to cartProduct Concept - * Understanding product dynamics to: 
-- Showcase the best qualities 
-- Maximum product features 
 
Sales Concept - * Seller's need to convert their product into cash 
 
Production Concept - * Consumers will favor products that are available and highly 
affordable	 
* Or...
What is the main function of marketing? 
Decreasing expenditures 
Improving partner relationships 
Bringing value to customers 
Increasing productivity - Bringing value to customers 
 
Correct! The main function of marketing is to determine what customers value, want, or 
need, and then to po...
Preview 4 out of 82 pages
Add to cartWhat is the main function of marketing? 
Decreasing expenditures 
Improving partner relationships 
Bringing value to customers 
Increasing productivity - Bringing value to customers 
 
Correct! The main function of marketing is to determine what customers value, want, or 
need, and then to po...
Quantitative Data - * Numerical data 
 
Qualitative Data - * Descriptive data 
 
Primary Market Research - * First hand data direct from source 
-- Interviews 
-- Questionnaires 
-- Surveys 
-- Mystery shopping 
-- Product Tests 
-- Focus groups 
 
Secondary Market Research - * Data ...
Preview 3 out of 16 pages
Add to cartQuantitative Data - * Numerical data 
 
Qualitative Data - * Descriptive data 
 
Primary Market Research - * First hand data direct from source 
-- Interviews 
-- Questionnaires 
-- Surveys 
-- Mystery shopping 
-- Product Tests 
-- Focus groups 
 
Secondary Market Research - * Data ...
WGU D077 
 
A/B testing A marketing experiment where two variants of a campaign are tested to see which one is most effective 
 
Accommodation Style of handling conflict focused on empathy over self-interest 
 
Adaptive selling Using social styles to customize a sales approach to the specifi...
Preview 4 out of 46 pages
Add to cartWGU D077 
 
A/B testing A marketing experiment where two variants of a campaign are tested to see which one is most effective 
 
Accommodation Style of handling conflict focused on empathy over self-interest 
 
Adaptive selling Using social styles to customize a sales approach to the specifi...
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