Unit 11 Relationship marketing

Explain how relationship marketing can be applied to a selected business.

Describe different methods used to attract and retain customers for a selected service/product.

Explain how a customer relationship management system is used in a selected organisation.

Use different techniques to identify perceived quality gaps for a selected service/product.

Evaluate the contribution of relationship marketing activities to the effectiveness of the marketing function in a selected organisation.

Make justified recommendations for improving a selected organisation’s relationship with a group of customers.

Analyse the ways in which relationship marketing activities can be used to support achievement of the strategic aims and objectives of a given organisation.

Analyse the effectiveness of methods used to retain customers in a selected organisation.

Explain the options open to a selected organisation for closing a perceived quality gap.