MEJO 533 EXAM PACK (GRADED A+)

what makes something news worthy? -ANSWER timeliness, proximity, impact, prominence, oddity, relevance, conflict. golden hour -ANSWER one hour rule for responding to crisis form -ANSWER how the response should be prepared strategy -ANSWER how the response is executed stealing thunder -AN...

Crisis Response Content Categories -ANSWER -Instructing info -Adjusting info -Reputation management SCCT -ANSWER -situational crisis communication theory -Attribution theory-- people need to assign blame Crisis response strategies postures -ANSWER -denial -diminish -rebuilding -reboister...

crisis and organizational crisis - ANSWER- breakdown in a system that creates shared stress - Perception of an unpredictable event that threatens important expectancies of stakeholders related to - health - safety - environmental - economic issues and can seriously impact an organization...

Crisis Communication Management Plan -ANSWER A complete program that covers every stage and substage of the crisis management process. The most effective way to develop a CCMP is to base your choices on practices and policies that have proven to be effective rather than depending on speculation. ...

Crisis communication - ANSWERmanaged process and flow of communication and message strategies to all affected audiences Crisis management - ANSWERorchestrated response to a crisis with the objective of restoring normalcy Emergency preparedness - ANSWERadvanced planning process to train and pre...

Stakeholders -ANSWER A group or person that is affected by or can affect an organization; relationship between stakeholders and org = interdependence binds the two together Stakeholder theory -ANSWER an org's environment is populated w/ various stakeholders; org survives or thrives by effectivel...

integrated marketing communications - ANSWERcoordination of promotion and other marketing efforts for maximum informational and persuasive impact communication - ANSWERsharing of meaning through the transmission of information source - ANSWERperson, group or organization with a meaning it trie...

publisher (news) - ANSWERhead honcho, sets policy, financial decisions editor in chief (news) - ANSWERcover, content, overall direction; not day-to-day managing editor (news) - ANSWERproduction, graphics, and proofing; day-to-day functions senior editor (news) - ANSWERplans features, sectio...

CCMP -ANSWER Comprehensive Crisis Management Program Crisis -ANSWER some breakdown in a system that creates shared stress, perceptual (you have a crisis when the stakeholder says you have a crisis) Crisis Management -ANSWER seeks to prevent or lessen the negative outcomes of a crisis and there...

Mi madre es ________________. -ANSWER alta A good student es __________________ -ANSWER inteligente reservada -ANSWER doesn't talk much/no habla mucho deportista -ANSWER sports minded sociable -ANSWER talkative, friendly paciente -ANSWER having patience/waits without getting upset ...