UW EXAM PACKAGE DEAL

What are the decisions marketing managers have to make? (4) - Answer-1. Desired objective 2. Kind of advertising 3. Media to reach target customers 4. What to say (the message) advertising allowance - Answer-price reductions to firms further along in the channel to encourage them to advertise o...

Definition of health - A state of balance, an equilibrium that an individual has established within and between oneself an with the social an physical environment domains of learning - cognitive, affective, psychomotor Types of Health - physical, mental, emotional, social, spiritual Factors of g...

Southern strategy - Strategy by Republican party candidates of gaining political support in the southern US by consciously appealing to white Democrats' racial resentments in order to gain votes. In the 80s, it was anti drug rhetoric Law and order rhetoric - The demand for a stricter criminal ju...

DTI - Shows movement of water in the brain. A connectional scan. fMRI - Scans blood flow in the brain. Shows which parts of the brain are active during a task. High spatial resolution and poor temporal resolution. PET - A type of tracer scan. Shows how organs are functioning. Connectional with a ...

Product - The need-satisfying offering of a firm Customer Satisfaction - The extent to which a firm fulfills a consumers' needs, desires and expectations Innovation - The development and spread of new ideas, goods and services Economies of Scale - As a company produces larger numbers of a parti...

Organism - A living entity made up of one or more cells Theory - An explanation for a very general class of phenomena or observations Cell Theory - All organisms are made of cells and all cells come from preexisting cells Null Hypothesis - Specifies what we should observe when the hypothesis bein...

What is Fiscal Policy? - changes in government taxes and spending that affect the level of GDP How does fiscal policy shift aggregate demand to the right? - 1. increases in government spending 2. decreases in taxes How does fiscal policy shift aggregate demand to the left? - 1. Decrease governmen...

Liability - Answer-The state of being legally responsible (liable) for something, such as a debt or obligation. Primary source of law - Answer-A document that establishes the law on a particular issue, such as a constitution, a statute, an administrative rule, or a court decision. Secondary sour...

What is the Prisoner's Dilemma? What does it tell us about the prevalence of cooperation? - AnswerPrisoner's Dilemma: Game Theory model for understanding competition and cooperation Models why cooperation can be rare Influence of trust Tit-for-tat an effective strategy What is the tit-for-tat ...

Awareness - Answer-The circle around the outside of the APT model includes self, others, and environment and represents Mindfulness - Answer-- the opposite of mindlessness. -the awareness that emerges through paying attention on purpose, in the present moment, with an element of openness to the ...

Psychology - The scientific study of the mind and behavior Functional Magnetic Resonance Imaging (fMRI) - Scans which parts of brain are active Nativism - Certain kinds of knowledge are inborn Empiricism - Knowledge is acquired through experience Dualism - Mind and body are different things Wil...

5 characteristics of problem solving - Answer-systematic, logical, empirical, reductive, replicable repicable - Answer-instruction manual, recording the process of research so it can be repeated reductive - Answer-information into insight; using data to establish relationships logical - Answer-co...

5 characteristics of problem solving - Answer-systematic, logical, empirical, reductive, replicable repicable - Answer-instruction manual, recording the process of research so it can be repeated reductive - Answer-information into insight; using data to establish relationships logical - Answer-co...

white muscle fibers - Answer-blood capillaries tuning parallel with muscle fiber (good at anaerobic glycolysis) red muscle fibers - Answer-darker; contains more myoglobin and O2 and lipids are stored (good at aerobic lipolysis) oxygen debt - Answer-the extra volume that is needed to restore all ...