J306 Exam Questions & Correct Answers Pack | Grade A+

Competitive Advantage : a company's ability to create more economic value than its competitors Visionary Firms : firms whose mission is central to all they do, have enjoyed long periods of high performance Mission Statement vs Vision Statement : Mission statement - It is what you do/the core...

Limited effects theory : media play a very limited, even minimal role in the lives of individuals and the larger society Paul Lazarsfeld : active in socialist politics in Vienna, trained in empirical research methods, conducted media effects research at bureau of applied social research of Co...

Bias of Communication (2) : Innis's idea that communication technology makes centralization of power inevitable Classic 4 Functions of Media (1) : 1. Surveillance of the environment: refers to the media's collection and distribution of information. 2. Correlation: of the parts of society in ...

Legacy Media : - Older forms of mass media such as newspapers, magazines, radio, movies and television. - Operated by large, complex organizations directly responsible for producing and distributing content using media technology. P. 4 Large-scale Social Media : - Media dependent on Internet...