MKT 4440 || with Complete Solutions.

characteristics of services correct answers intangible, heterogeneous, simultaneous production and consumption, perishable intangibility correct answers services cannot be seen, tasted, felt, heard, or smelled before purchase -cannot be inventoried, so fluctuations in demand are hard to manage ...

Why do we use A/B testing correct answers To statistically see if the changes we make cause a difference in consumer interaction Advertising budget correct answers Amount of money for advertising, hubspot free template Hoot suite correct answers CRM and social media software management company...

LSU is an ___ school; research is the main priority. LSU is a university that creates knowledge; doesn't just teach it. correct answers R1 means reviewers of research papers do not know the author, and the author does not know who the reviewers are. Best validity of information. correct answers ...

Want correct answers a specific desire that spells out a way a consumer can go about addressing a recognized need. Exchange correct answers the acting out of a decision to give something up in return for some- thing perceived to be of greater value. Cost correct answers negative results of con...

learning correct answers a change in behavior resulting from the interaction between and person and a stimulus perception correct answers a consumer's awareness and interpretation of reality 3 elements of consumer perception correct answers exposure attention comprehension exposure corre...

Who understand EAT on google? correct answers the programmers who work for google What is the criteria for the first page of a google search? correct answers Expertise, Authoritativeness, and Trust What is YMYL? correct answers "Your money or your life" specific types of webpages that affect...

reference group correct answers individuals who have significant relevance for a consumer and who have an impact on the consumers evaluations, aspirations, and behavior group influence correct answers ways in which group members influence attitudes, opinions, and behaviors of others within the gr...

A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cultlike following. correct answe...

Need recognition, search for information, Eval of alternatives, Choice, post choice correct answers 5 steps of decision making process (answer labeled like aaa, bbb, ccc, etc) need recognition correct answers consumer perceives a difference between actual state and desired state ongoing, pre-...

Personality correct answers - the totality of thoughts, emotions, intentions, and behaviors that a person exhibits consistently as he or she adapts to his/her environment - complex Personality Qualities correct answers - Unique - Can be conceptualized as a combination of specific traits or char...

why do prospects raise objections correct answers -dont understand what you are selling or its benefits -dont need it (or think they need it) -dont like the unknown/risk -to test you -too expensive -dont want to make a decision when do buyers raise objections? correct answers all the time -...

"improve ""place"" on the internet correct answers - search engine optimatize + paying - better business bureau web page - right affiliates/links - presence on social networks " "distribution channel correct answers producer -> consumers multiple options/method of getting from one ...

Ways of doing business correct answers 1. Undifferentiated marketing 2. Product orientation 3. Differentiated marketing 4. One-to-one marketing 5.Niche Marketing Undifferentiated marketing correct answers plan wherein the same basic product is offered to all consumers Product orientation...

Internet correct answers Hardware that provides the connection Network of interconnected computers, hardware and servers Based on HTTP which allows data transfers between networked devices World Wide Web correct answers Website, brower Based on HTML which specifies how this data is presented b...