Package deal
Marketing 1st Year
This will answer many MCQ's that will be asked in the exam paper. Covers important theoretical concepts
[Show more]3 items
The Nature of Marketing
£0
2x sold
Brief introduction to marketing. Describes what customers value in a product. Differenciates between efficiency and effectiveness.
View example
Preview 1 out of 2 pages
Add to cartBrief introduction to marketing. Describes what customers value in a product. Differenciates between efficiency and effectiveness.
£0
Add to cart
Mass Communications and Techniques
£3.49
1x sold
This document gives a very good highlight on the different types of promotional tools available for companies. It has special focus on Advertising later in the document. The way to chose the promotional tool is also given.
View example
Preview 1 out of 3 pages
Add to cartThis document gives a very good highlight on the different types of promotional tools available for companies. It has special focus on Advertising later in the document. The way to chose the promotional tool is also given.
£3.49
Add to cart
Marketing Segmentation
£3.49
1x sold
Describes the different market segments, factors affecting segmentation, marketing strategies and positioning.
View example
Preview 1 out of 3 pages
Add to cartDescribes the different market segments, factors affecting segmentation, marketing strategies and positioning.
£3.49
Add to cart
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BMAN. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £2.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
81113 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now