Bman
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Trust in online markets
This document covers the topic of trust and feedback in Social Media platforms with specific references to online markets.
- Package deal
- Lecture notes
- • 5 pages •
This document covers the topic of trust and feedback in Social Media platforms with specific references to online markets.
Social Media Marketing
This document describes steps in social advertising, its characteristics and various stakeholders that add value to the advertisement.
- Package deal
- Lecture notes
- • 4 pages •
This document describes steps in social advertising, its characteristics and various stakeholders that add value to the advertisement.
Social Advertising
This document describes how social advertisements works and what is the logic behind it. It explains key phenomenon like Homophily, Small world Phenomenon and Exposure as well.
- Package deal
- Lecture notes
- • 6 pages •
This document describes how social advertisements works and what is the logic behind it. It explains key phenomenon like Homophily, Small world Phenomenon and Exposure as well.
Word of Mouth Marketing
This document describes the concept of Word-of-Mouth marketing, viral marketing and buzz marketing with other relevant theory that explains the concept.
- Package deal
- Lecture notes
- • 7 pages •
This document describes the concept of Word-of-Mouth marketing, viral marketing and buzz marketing with other relevant theory that explains the concept.
Business to Business Marketing
This document describes B2B Marketing and also contrasts it with B2C Marketing. It explains various types of strategies involved while purchasing in a B2B Marketing.
- Package deal
- Lecture notes
- • 5 pages •
This document describes B2B Marketing and also contrasts it with B2C Marketing. It explains various types of strategies involved while purchasing in a B2B Marketing.
Innovation
This document describes the difference between innovation and invention. It explains the various types of innovation and the steps involved in it.
- Package deal
- Lecture notes
- • 6 pages •
This document describes the difference between innovation and invention. It explains the various types of innovation and the steps involved in it.
Relationship Marketing
This document describes the importance of building relationship with the customers. It also explains the various types of relationships etc
- Package deal
- Lecture notes
- • 7 pages •
This document describes the importance of building relationship with the customers. It also explains the various types of relationships etc
Marketing 2nd Years
This bundle has lecture notes from Marketing: Topics covered as of now: Marketing Strategy, Services and Place Marketing.
- Package deal
- • 6 items •
- Marketing Strategy • Lecture notes
- Services • Lecture notes
- Place Marketing • Lecture notes
- Relationship Marketing • Lecture notes
- Innovation • Lecture notes
- And more ….
This bundle has lecture notes from Marketing: Topics covered as of now: Marketing Strategy, Services and Place Marketing.
International Trade
Assessing the Value of Social Media
Introduction to Social Media
Marketing Strategy
Financial Performance