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Strategic Marketing

Detailed notes for the Strategic Marketing module

7 items

Innovation and Marketing Strategies ‘Cross the CHASM’

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Detailed notes on Innovation and Marketing Strategies ‘Cross the CHASM’

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The STP Approach and Cluster Analysis

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Detailed notes on The STP Approach and Cluster Analysis

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Consumers

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Detailed notes on Consumers

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Pricing and Distribution Marketing Strategies

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Detailed notes on Pricing and Distribution Marketing Strategies

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Planning, Marketing Environment, and Strategies

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Detailed notes on Planning, Marketing Environment, and Strategies

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Marketing Communication Strategies

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Detailed notes on Marketing Communication Strategies

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Service Marketing

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Detailed notes on Service Marketing

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