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Summary Modules and Book Marketing Communication
Summary of all the modules discussed in the course Marketing Communication and the book (chapters 3, 4, 7 and 13).
[Show more]Summary of all the modules discussed in the course Marketing Communication and the book (chapters 3, 4, 7 and 13).
[Show more]This is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules: 
- Module 2 (breaking through the advertising clutter) 
- Module 3 (pre-suasion and persuasion) 
- Module 4 (affective persuasion) 
- Module 5 (consumer inferences) 
- Module...
Preview 1 out of 5 pages
Add to cartThis is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules: 
- Module 2 (breaking through the advertising clutter) 
- Module 3 (pre-suasion and persuasion) 
- Module 4 (affective persuasion) 
- Module 5 (consumer inferences) 
- Module...
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Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 7: Media planni...
Preview 2 out of 7 pages
Add to cartSummary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 7: Media planni...
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