MKTG 205 / MKTG205 – Principles of Marketing
Unit 5 - Intellipath
>
__________ is quickly becoming the preferred method of doing business in the global marketplace.
E-commerce
Contract manufacturing
Direct investment
Exporting
The __________ customer used to be a loyalist, tried ou...
MKTG 205 / MKTG205 – Principles of Marketing
Unit 5 - Intellipath
>
__________ is quickly becoming the preferred method of doing business in the global
marketplace.
E-commerce
Contract manufacturing
Direct investment
Exporting
The __________ customer used to be a loyalist, tried out the competition, and has returned.
born-again
repeat customers
allies
defectors
__________ are obviously good customers to have. They simply want to make a purchase and
leave, without any personal involvement that distinguishes a diehard loyalist.
Allies
Defectors
Born-again
Repeat customers
Just as __________ can add to perceived value, low brand equity can detract from it.
little brand equity
high brand equity
low brand equity
short brand equity
Branding seeks to __________.
create recognition
create confusion
expedite the delivery of ideas
speed up the buying process
, Customer lifetime value (sometimes abbreviated as CLV, sometimes as CLTV) is a measurement
that lets a business assign a dollar value to a long-term customer relationship. It takes into
account which of the following?
Advertising
Profit margins and net profit per customer
Branding
Product
CRM involves two groups of customers. Can you name one?
Frustrated customers
Customers a company already has
Unhappy customers
Dissatisfied customers
One asset of the __________ is that it can help companies collect and analyze information
about larger trends in customer behavior. It is important to use customer data in an ethical
manner.
CRM database software
computer software
Facebook
LinkedIn
Which of the following describes the company's relationship with the customer?
Sum of sales and total profits
Overall impression of interactions between the company and customer
How much profit the company is making
Sum of sales and total productivity
As global trade is growing, global competition is __________.
intensifying
erratic
stabilizing
declining
Introduction to Customer Relationship Management
E-CRM and Mobile CRM
Relationship Marketing and Customer Advocacy
Loyalty
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