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AC102 Formative Case Study on Thomas Cook (First Class)
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Case study assignment - financial analysis of the performance of Thomas Cook and factors leading to its demise. Achieved a 75 (First Class)

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  • April 3, 2021
  • 13
  • 2020/2021
  • Essay
  • Unknown
  • A+

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CASE STUDY




KAVISHA
Group 20

, Kavisha Group 20 Word Count: 1998




Introduction – Formation of Thomas Cook Group and Business Model



Thomas Cook was founded, in its earliest iteration, in Leicester in 1841. After a period of

nationalisation from 1948-72, it was acquired by a consortium of banking and motoring

companies. Finally, it was acquired by the German business C&N Touristic AG, becoming

Thomas Cook AG. It merged with the UK-based MyTravel Group in 2007 and started trading

publicly on the London Stock Exchange.


Initial formation Successive acquisitions




Thomas Cook My Travel Co-Operative
AG Group Thomas Cook
Travel (2010-
Group
16)

Gold Medal
Thomas Cook Elegant
Hotels4U International Öger Tours
Group Resorts
(2009-14)
The Group further expanded over the years as summarised by the chart, acquiring:

Hotels4U.com in February 2008; Elegant Resorts in April 2008; Gold Medal International in

December 2008 (part of which it subsequently sold off in February 2014); Öger Tours in July

2010. It also reached an agreement in 2010 to merge Thomas Cook branches with those of

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