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Lecture notes Qualitative Methods (PS2817) - University of Winchester - Psychology £3.99   Add to cart
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Lecture notes Qualitative Methods (PS2817) - University of Winchester - Psychology
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This document focuses on collecting qualitative data; including different straggles and pros and cons of all types as well as qualitative dat itself.

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  • April 21, 2021
  • 4
  • 2020/2021
  • Lecture notes
  • Andrea gibbons
  • Week 4

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PS2817 Week 4


Collecting Qualitative Data

Data Collection Pros
o Rich, detailed data
o Interviews o Flexible
o Focus groups o Requires smaller samples
o Qualitative Surveys o Good for sensitive topics
o Story Completion Tasks o Researcher has control over data
o Vignettes
o Diaries, letters, photos, other personal
documents Cons
o Official documents; policies o Time consuming for researchers and
o Mass media texts and documents participants
o Lack of breadth
o Virtual
o Lack of anonymity
o Creative methods: Drawing, mapping,
o Not ‘empowering’ for participants –
taking photographs, etc
they have less control over the data


Interviews
Types of Interviews
Provide a detailed insight into the
experiences and perspectives of Distinction between:
individuals (or couples/pairs of people)  structured
 semi-structured
 90% of social science research uses  unstructured
interviews (Briggs, 1986)
 Psychologists are ‘wedded’ to Can also be telephone, online or via email
interviews (Wetherell, 2001)

The goal of an interview is to get Interview guides/schedules
participants to speak about
Producing a schedule beforehand forces
 their thoughts and feelings you to think explicitly about what you
 their experience of the world think/hope the interview might cover
 how they account for and explain
particular phenomena o Enables you to think of difficulties that
might be encountered
‘a conversation with a purpose’ o Consider question wording or sensitive
(Briggs, 1986) areas
o Give some thought to how these
‘professional conversation’ difficulties might be handled
(Kvale, 1996) o Funnelling – move from the general to
the specific
 Think about the order of
sensitive/hard/difficult
questions in particular

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