Essay
Unit 1 - AC3.1 Plan a campaign for change Essay
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- The University Of Birmingham (UBir)
Unit 1 - AC3.1 Plan a campaign for change Essay
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When creating your own campaign for change, there are certain aspects that you must consider and be awareof, such as:
Aims and Objectives of your campaign – What are the short- and long-term goals of your campaign?
Justification and choice of campaign – Why have you chosen to focus your campaign on this particular aspect of crime?
Target Audience – Who is the target audience for your campaign?
Methods to be used – What methods will be used in the construction of your campaign in order for it to be successful?
Materials to be used – What materials will enable you to create a successful campaign?
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Finances – How will your campaign be financed?
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Timescales – Is your campaign realistic in terms of timescales?
Resources – What resources are needed to ensure this campaign is successful and effective?
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Planning a campaign for change
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Aims Objectives Justification Target Audience
Aims are long-term Objectives are the short-term goals of your Explain why you have selected the A target audience is a
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or overall goals. campaign. They must be SMART: crime in the campaign. It can include particular group at which
both personal and more objective the campaign is aimed.
These need to state Specific – Be detailed about what you want to reasoning. Make sure you comment on
as
what you want to be do matters such as: Think carefully about who
the outcome of this Measurable – Provide a statistical target you - Your connection to this crime, might be affected by the
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campaign. hope to achieve - Details of lack of awareness, crime you have chosen.
Achievable – Ensure you can actually - Statistics about this crime,
achieve the objective you have set - Information concerning how this crime
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Realistic – Don’t be too ambitious might have changed.
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Time – Provide a timeframe for your
objective(s)
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Methods and Materials Finances Timescales Resources Needed
Think about the methods and materials Once you have decided on your When planning a campaign, Think about the resources
you will use in order for this campaign to methods, then you must you need to consider the needed to plan your
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be successful. consider how much capital this following: campaign – are there
campaign might cost. resources that without
Think about methods in which you can - Research time needed which you cannot fully
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raise awareness for your campaign such This will help you justify the - Design of materials for ensure your campaign is
as television adverts, merchandise, radio methods – i.e. price up the use with the campaign successful?
adverts, events etc. merchandise, the cost of - Creation of the
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printing posters etc. Will you materials
Also think about materials such as make a profit? Think about how - Implementation of the
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