BTEC BUSINESS LEVEL 3- UNIT 2 - DEVELOPING
A MARKETING CAMPAIGN ON ESCAPE ROOM
CRYPTIC ADVENTURE.
Marketing Aims and Objectives:
• To increase the number of costumers attending our events by 25% by the
end of the marketing campaign.
• To increase sales of popcorn, chairs, blankets, etc. by 12% within the next 3
months.
• To increase the number of costumers rating us “excellent” or “good” from
70% to 85% within the next 2 years.
I have chosen these market objectives for Starlight Classics because I believe they
are achievable and easy to understand. All of these market objectives are SMART
based which means they are specific; therefore, my aims and objectives go
straight to the point, making it easier for people to understand them. These aims
are also measurable as I have given a percentage or number in every of my aims
and objectives. These are also achievable and realistic which makes these aims
easier to accomplish. Finally, all of these aims and objectives are time based
which Starlight Classics could achieve before that period of time.
, PESTLE
POLITICS:
The government may affect Cryptic Adventures in many ways. They might make
new legislations such as every business has to reduce their plastic waste and this
could have a great impact inside Starlight Classics as they would have to think
how to reduce the plastic waste.
The government has affected many businesses employee relationship by
incorporating new laws. These laws made it an obligation for employers to follow
the government regulations regarding their hiring mechanism and the way they
treat their employees, therefore, businesses like Cryptic Adventure could
discriminate its employees by the country where they come from, their skin
colour, religion, etc.
The UK is going through tough economic times and the inflation had a big impact
on every business around the UK. Most business have to increase the price of
their activities in order to make a profit, this could impact Cryptic
Adventureinitially ticket price.
ECONOMICS:
A political factor affecting the cinema Industry are the interest rates, growth
rates, inflation and levels of employment. The UK financial crisis in 2008 put every
business in trouble including the film industry, therefore, this led a lot of families
to change their buying habits and start saving. On 2009, the film market showed
that there was a decrease of 7% in sales on the film industry market and this was
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