P4: Explain how their style of organisation helps them to fulfil their purposes.
Introduction:
In this assignment I will be discussing the style of Tesco and the NHS’s organisation and how
it helps them to fulfil their purposes. The purpose of an organisation structure is a hierarchal
arrangement that defines who works for who and the workers roles and responsibilities.
Strategic planning:
Strategic planning is a process, which helps decide important and specific decisions about
the organisations mission, values and goals, and property resources. It provides a sense of
direction and highlights the measurable goals. Strategic planning also helps to evaluate
progress during a certain period of time and changing approaches when moving forward.
Mission Statement:
A mission statement describes the company’s function, markets and competitive
advantages, (a brief written statement of your business goals.) it defines what the
organisation is and the reason for it being a company.
Value statement:
The value statement is the most important element in marketing as it informs customers
and staff of a business about the main priorities and their core beliefs. They often use a
value statement to help them identify and connected at targeted consumers.
SWOT:
SWOT stands for the Strengths, Weaknesses, Opportunities and Threats
Tesco’s strategy plan:
Tesco’s mission is to maximise profits and expand. They will also intend to remain the top
supermarket in the sector therefore they are extremely competitive. They also aim to
maintain high standards when it comes to the products they chose to sell and produce,
customer service and meeting the stakeholder’s preferences.
Tesco’s values are to drive their business to the top of the leader boards and be the best
supermarket in the league they treat people how they want to be treated. Lastly their motto
of’ every little helps’ comes from how they believe that every little help can make a big or
small difference.
The strengths for Tesco are: that they are the biggest grocery retailer in the UK. They have
higher sales and revenue in contrast with other UK supermarkets. Moreover, they are
geographically diversified, as Tesco governs the grocery retail market of Great Britain with
27% of market share.
Tesco’s weaknesses are the low cost strategy; this is because Tesco is known for having
cheap items at cost. However this could lead to a reduce in profit margins. Furthermore,
they have high debts and credit liability, meaning Tesco’s financial profits are affected.
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