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Unit Title: Understanding the Events, Hospitality, Sports and Tourism Industries
Word Count: 1883
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Date: 05/01/2021
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, The objective of this essay is to define and explain the structure, complexities and links
within the events, hospitality, sport and tourism sectors. Although each service sector is an
individual area, all still interlink. When focusing on the structure of the events industry,
different sections compile together to create an event. Firstly, planning an event includes
main aspects such as; suppliers, the venue, tourism and hospitality. The suppliers would
provide the equipment needed explicitly for the type of event. Choosing the appropriate
venue would include reassuring there are: risk assessments, environmental control, capacity
availability and location cost. Finally, the tourism and hospitality sectors conjugate together
as there will need to be; transport, accommodation and corporate hospitality facilities
available for national and international visitors with VIP and all-inclusive packages. In
addition, the relation of the sports industry will depend on the type of event implemented. As
explained by Pedersen & Thibault (2018), there are three essential categories within the
sporting industry: public, nonprofit, and commercial. The public sector includes government
funding or local council funding, depending on the event’s size and scale. The second sector
includes voluntary organisations such as charities, education, religion and culture. Lastly, the
third sector embodies events that have the motivational cause of making a profit. An
example of a commercial event would be the Olympic Games. Research shows that the
events, hospitality, sport and tourism sectors are among the largest and fastest-growing
industries within the global economy (The Quality Assurance Agency, 2019). Throughout the
main body of this essay, each sector will be associated with the Olympic Games; which is a
mega event that occurs every four consecutive calendar years in cities all around the world
(Miah & Garcia, 2012).
According to Roche (1994), a mega-event is a short term event with long-term outcomes for
the cities that staged them. The event will include cultural aspects, have dramatic character,
mass population appeal, international significance and will be of a large scale (Roche, 2000).
The events industry is continuously evolving with a current net worth of £42.3 billion in the
UK alone (Eventbrite UK, 2012). Mega-events have always impacted the events, hospitality,
sport and tourism sectors but most importantly, they influence the public by marketing
motivational tourism factors. Maslow’s theory (1943) states that, there are five consumer
motivational needs: physiological needs, safety and security, belongingness, esteem and
self-actualisation (see: appendix 1). Getz (2008) claims that, marketing a mega-event like
the Olympics is an essential motivator for tourism within the chosen destination. During the
lead up of the Olympic Games, the tourism industry will advertise their flight deals and
packages, local transport to and from the mega-event and promote exclusives such as tour
guides covering the cultural aspects of the destination. Doing so will attract tourists who want
to explore the historical aspects of the city. Similarly, the hospitality industry will create mass
advertisement in correlation to the event, advising how local they are to the stadium, how
affordable their room rates are and how luxurious their facilities are. Furthermore, the sports
industry will also benefit marketing in correspondence to the Olympic Games because of its
relevance to the event. Local organisations can encourage visitors to get involved in Olympic
based games and activities. The most effective marketing strategy is through social media.
Research demonstrates that LinkedIn, Facebook and Youtube have received the most
consumer recognition due to video marketing techniques (Sukhraj, 2020). Therefore, the
events, tourism, hospitality and sports industries can benefit from using this marketing tool.
Although the industries are closely linked, the management roles and responsibilities
involved are moderately different. Within the events industry, an event manager would have
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