Essay
Unit 9 creative product promotion M2
- Institution
- PEARSON (PEARSON)
Explanation of the advantages and disadvantages of using professional agencies in ensuring promotional success
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
Seller
Follow
Content preview
Unit 9 Creative Product promotion M2In this assignment I am going to explain using tables that describe the advantages and
disadvantages of your organisation using professional full service agencies against an in house
team.
TYPE OF AGENCY ADVANTAGE DISADVANTAGE
FULL SERVICE - Deals with all stages of - May cost more in
AGENCY advertisement. comparison to in-house
agencies.
- Different expert people
- May have competitors with
for different departments. the same agency
- The premise of a - They may not offer a wide
full-service ad agency is array of unique vantage
that it is a one-stop points and ideas that you
approach to hiring may get with specialised
professional advertisers. agencies.
- Risk of inadvertent
marketing leaks prior to
launch date
IN-HOUSE AGENCY - They are aware of the - less experience than
goals that the company advertising agencies.
wants to achieve.
- No economies of benefits
- As good as the full and/or savings.
service agencies.
- may reduce the employees
time left for other business
- These agencies work as
activities
per the requirements of
the organisation. - May have longer turn
around times than
- Big organisations prefer advertising agencies
these types of agencies
which are built and work
only for them.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ellishasoutlet. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £5.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
53068 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now