Essay
Unit 9 creative product promotion M2
- Institution
- PEARSON (PEARSON)
Explanation of the advantages and disadvantages of using professional agencies in ensuring promotional success
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Unit 9 Creative Product promotion M2In this assignment I am going to explain using tables that describe the advantages and
disadvantages of your organisation using professional full service agencies against an in house
team.
TYPE OF AGENCY ADVANTAGE DISADVANTAGE
FULL SERVICE - Deals with all stages of - May cost more in
AGENCY advertisement. comparison to in-house
agencies.
- Different expert people
- May have competitors with
for different departments. the same agency
- The premise of a - They may not offer a wide
full-service ad agency is array of unique vantage
that it is a one-stop points and ideas that you
approach to hiring may get with specialised
professional advertisers. agencies.
- Risk of inadvertent
marketing leaks prior to
launch date
IN-HOUSE AGENCY - They are aware of the - less experience than
goals that the company advertising agencies.
wants to achieve.
- No economies of benefits
- As good as the full and/or savings.
service agencies.
- may reduce the employees
time left for other business
- These agencies work as
activities
per the requirements of
the organisation. - May have longer turn
around times than
- Big organisations prefer advertising agencies
these types of agencies
which are built and work
only for them.
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