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Summary Unit 3 decision making to improve marketing performance
- Institution
- AQA
All of unit 3 Aqa Alevel. Includes concise notes on all topics with detailed explanations and formulas. Neatly organized in chapters.
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Decision making toimprove marketing
performancce
UNIT 3NIT 3
,Chapter 7 –
setting market
objectives
,Chapter 7 – setting market objectives
Marketing provides the link between customer and Example – Bank
business, marketing manegers need to understand nature
of the market they are operating in and report back to Wants to build relationship
other functions in bussines like opertions. so it helps you with finance
stages of your life.
Marketing involves a mutually beneficial exchange process
It offers you a range of fina
for both sides, eg. Business provides good service for money
products :
from customer. Busoness gains from tranasction while
customer benfits from satisfaction.
▪ Saving account
Marketing aims to satisfy customer so they return, marketing ▪ Loan
isnt about a one off transactions but about building a ▪ Insurance on property
relationship with the customers so that they are loyal to the ▪ Buying shares
business. ▪ Currency change
, Is an approach to marketing in which a
Marketing – company seekd to build a long – term
relationship with its customers by providing
relationship consistent satisfaction. It focuses on customer
retention rather than one off sales.
marketing
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