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Coursework Unit 28 - Branding

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28/C.D3 Justify suggested changes to an existing brand for a product 28/B.D2 Evaluate the extent to which the branding of a product or service meets the aim(s) of a selected large business 28/C.M3 Analyse the reasons why an existing brand for a product may need to change 28/B.M2 Analyse th...

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  • May 20, 2021
  • 3
  • 2021/2022
  • Essay
  • Unknown
  • A+

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Unit 28 P1

Branding - Apple Inc.

Apple Inc. is an American multinational technology company
headquartered in Cupertino, California, that designs, develops, and sells
consumer electronics, computer software, and online services. It is
considered one of the Big Five companies in the U.S. information
technology industry, along with Amazon, Google, Microsoft, and
Facebook.


Brand: a characteristic name, symbol or shape that distinguishes a
product from that of another supplier

Apple Inc. uses the Apple brand to compete across several highly
competitive markets. Apple's brand has evolved as it has expanded its
range of products and services. Originally starting in the late 1970s with
desktop computers and then laptops in the 1990s, it took over 20 years
before the company expanded into its first major new product area with
the launch of the iPod in 2001, followed by iPhone in 2007, iPad in 2010,
then Apple Pay and Apple Watch in 2014.

Branding: the elements that define the image, ethos and tone of a
business and its products.

The company is called Apple purely because Steve Jobs thought it
sounded like a nice word, and because Jobs was in the middle of an all-
fruit diet when he thought of it.

Many people asked why does the Apple have a bite on the side?
According to Rob Janoff, the creator of the Apple logo, that's because
people wouldn't mistake it for a cherry.




Use of branding:

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