Essay
unit 16 visual merchandising assignment 2 creating a display (distinction)
- Module
- Unit 16 visual merchandising
- Institution
- AQA
in the document i have done all of assignment 2 p1,p2,p3,m2 and d2
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Where do they live? What drives them to purchase The How do they think perMy target market will be living near the main things that drive them to attitude, lifestyle, and
purchase from my store is because its
shopping malls or near town centres as my The lifestyle of my targe
both in store and online so its easy to
store is located within the shopping centre access also, with my store all of the and customers is going
therefore my customers were be placed clothing will be up to date and in style. most of my customers a
where they can easily access the store. in education for examp
customers will be in un
How do they buy? would have a busy lifes
My target customers are most likely
to buy both instore and online with What age are they
my store it is going to be both instore The age of people who would
and online, so people are able to go store would be ranged from 1
to the physical store or to order would be selling clothing that
online. best styled to those ages as th
What social media do they use? also be within the latest trend
My target market are likely to use
Instagram as they would be taking What challenges do they
pictures of there outfits and posting day-to-day life
them, they would also most likely use tik With my customers being s
tok as this is where they get their have the stress of exams an
inspiration from as my store will have up uni assignments but also m
to date/ trend clothing. are up to 30 so a lot of them
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