Comprehensive study notes on AQA Psychology topic of Social Influence. Can easily be turned into flashcards for effective revision.
Includes practice questions at the end of the document.
Minority Influence
Key terms
Minority influence- A formal social influence in which minority of people
persuade others to adopt their beliefs, attitudes or behaviours. Leads to
internalisation or conversion, in which private attitudes are changed as
well as public behaviours.
Consistency- Minority influence is most effective if the minority keeps
the same beliefs, overtime and between all the individuals that form the
minority.
Commitment- Minority influence is more powerful if the minority
demonstrates dedication to their position, for example, by making
personal sacrifices all stopped this is affected because it shows the
minority is not acting out of self-interest.
Flexibility- Relentless consistency could be counterproductive if it is seen
by the majority as unreasonable postop therefore minority influence is
more effective if the minority show flexibility by accepting the possibility
of compromise.
Minority influence
- Minority implements refers to situations by one person or small
group of people influences the beliefs and behaviour of other
people.
- This is the steak from can pharmacy whether majority is doing their
influencing.
- In both cases the people are being influenced maybe just one
person, or a small group or a large group of people.
- Minority influence is most likely to lead to internalization, both
public behaviour and private beliefs are changed by the process.
- Moscovichi first studies this process in his “blue slide, green slide”
study.
- This study and other research have drawn attention to the main
process is in minority influence.
Consistency
- Overtime, the consistency in the minorities views increases the
amount of interest from other people.
- This consistency might be agreement between people in the
minority group (synchronic consistency - they're all saying the same
thing), and consistency over time (diachronic consistency - they've
all been saying the same thing for some time now).
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