Case
unit 16 visual Assignment 1 merchandising presentation
- Institution
- PEARSON (PEARSON)
Unit 16 visual merchandising presentation, Tescos and john lewis, this is a D level work, this is ONLY the presentation for unit 16 assignment 1
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Visual Merchandising,Introduction
This presentation will discuss and explain the different tangible, psychological and technological techniques
that both John lewis and Tescos use within their stores. By summarizing how they use these techniques, an
explanation of the strengths and weaknesses of these methods can be evaluated on how they are used in the
businesses. After, an explanation that explains how each technique can increase the success of both Tescos
and John lewis.
, Tangible, psychological, technological techniques
Psychological Technological
Tangible techniques
techniques techniques
Intangible psychological techniques are crucial Tangible techniques give customers a physical Retailers that apply technology in their visual
to visual merchandising as they create an object to see and engage. This absorbs the senses merchandising displays have one goal to attract
atmosphere for the customers. It draws and makes the brand more significant; however,
their customers' awareness and recognition.
customers by engaging feelings, perception and this can be particularly difficult in service-based
Providing additional information that retailers can
their subconscious mind. Reaching out to all of markets and those whose commodities aren't an
communicate through signage and point of sale
the shopper's senses beyond touch creates item on a shelf. These come in many forms and
sizes and depend on the products or services being elements. The technology techniques retailers may
imaginative and original displays that
effectively increase customers' buying appetite. the most suitable and effective. Also, tangible use are; Electronic displays, Demonstration of new
- intangible techniques range from how retailing products build customer loyalty because it products and services, Interactive/touchscreen
customers are influenced by senses, i.e. sight, lets clients know you have their needs and windows, interactive points of sale, QR codes and
touch, smell, taste, hearing, tidiness and appreciate their business. By setting a branded Digital media. Therefore, technological techniques
atmospherics. item in your customer's hands, consumers can can communicate effectively with consumers.
engage the product, the store and other tangible
techniques when purchasing the good. Therefore,
tangible techniques are useful to advertise and
inform shoppers in the store and provide the
business with a way to communicate and increase
sales to consumers.
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