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Summary unit 1 assignment 2 coursework *distinction level
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- Business BTEC Level 3
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- Business BTEC Level 3
unit 1 assignment 2 coursework *distinction level this goes through what is needed to get a distinction
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UNIT 1ASSIGNMENT 2
Due – 27/04/21
Tyler Owusu-mensah
,P4-Select a variety of techniques to undertake a situational analysis of a given
organisation-
select a situation and use 2of the following to analyse your selected situation
• Pestle
• Swot
• 5cs
• Porter 5forces
Tesco SWOT analysis (strengths, weaknesses, opportunities, threats)
Strength
Tesco have the biggest hold on the British grocery market when it comes to the revenue and
profit being made. Amongst all of their competitors Tesco’s had made over 60 million across
the UK and Ireland. The UK also have the highest market share by having around 27% which
is the highest compared to Sainsburys 16%, Ada’s 15%, Morrison’s 10%, Aldi’s 7% and lidls ,
waitros and co-op being around 5% .
Tesco’s are the most popular grocery store in the UK Tesco’s have been creating a lot of jobs
around the UK and keep expanding. Tesco’s have employed a estimated 500,000 job
opportunities for members of the public. And have offered over 700,000 job opportunities
which has given Tesco the title as one of the biggest private employer providers in Europe.
Weaknesses
Tesco’s have experienced success and failure with expanding worldwide but have failed to
penetrate the U.S and Japanese grocery market. Tesco couldn’t penetrate and establish
themselves in the American market withs chains like Walmart, the Kroger and Albertsons
and the Japanese market with chains like AEON, ito yokado and tokyu store. the public had
already established their buying relationships with these chains and don’t know the impact
Tesco’s have had in Europe and don’t know how reliable Tesco is. these two failures showed
that Tesco couldn’t comprehend and adapt to these two different massive markets.
Tesco’s had to pay a significant fine to settle a serious fraud investigation by the fraud office
in the UK. Tesco had settle an agreement for them not to get prosecuted. This at the end
created a bad image for Tesco later down the road with investors wanting to by shares.
Opportunities
Tesco's choice to present its new discount store called Jack's to handle the rising danger
presented by German challengers Aldi and Lidl additionally offers the organization
development openings in the markdown market.
There are various arising economies Tesco can investigate. Nations, for example, Indonesia,
Turkey, Mexico, South Africa, Brazil and numerous others worth evaluating
, Threats
Tesco faces different dangers for example value battle from Aldi and Lidl. These two
contenders are notable as discounters, and hence, it is hard for Tesco to rival them on cost.
Evaluating arrangements of these two organisations fundamentally affect Tesco's total
profits.
The grocery sector is serious in the UK. While Tesco is the market head in the UK with
26.6%, market share, the closest opponents, for example, ASDA and Sainsbury's are
attempting energetically to close the holes.
Pestle analysis
political
Tesco have proven that they can operate in several countries worldwide for example china,
Ireland, Hungary, Poland and Malaysia. Tesco’s main market is the UK where the political
atmosphere is secure, but Brexit has manufactured unpredictability. All of these other
countries that Tesco operate in are all politically stable. Tesco have made sure there are
working in healthy political markets which are favourable in business. Over the years Tesco
have shown that they can counter future registrations that can affect the chain and act
accordingly
Economical
International economics have greatly changed because of covid 19. Many people’s wages
have been reduced heavily because of the virus and many people have become redundant
and have lost of jobs because of the pandemic. This conclude that because of this customer
will go to cheaper options like aldi and lidl. This may seriously influence the tasks and profits
of Tesco. Similarly, high work cost, especially in the UK and Ireland, costs Tesco a huge
number of pounds each year.
Social
Tesco understand that they have a very wide target audience ranging from age, gender
religion, culture and race, Tesco see that there are many demands that are there because of
social circumstances for example Tesco now sell halal meat to their Muslim customers and
people who have unique dietary demands. Also, Tesco provide kosher food for their Jewish
customers. There’s a high demand for specific meats, veg, and vegan alternatives and drinks
so this can create growth for Tesco if they can provide these things for the customers.
Technological
Throughout the years Tesco have made big technological advances that have increased
customer retention and created higher profits for Tesco. in 1995 Tesco introduced the club
card which allowed customers to gain points and gain discounts and get better deals. Tesco
have also implemented self-checkouts for customers to create less congestion in the stores
and gives the workers at the till less stress
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