Summary
Summary Interviewing in Social Research
- Module
- Social Research
- Institution
- Bournemouth University Talbot Campus (BUTC)
Details on Interviewing Methods in Social Research
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ISR: Interviewing.“We live in an ‘Interview Society’” – Silverman, 1993.
What is an interview?
- interviews are more than a conversation
In a research interview:
o There’s consent to take part
o The interviewee’s words can be treated as ‘on the record’ & ‘for the record’
o The agenda for the discussion is set by the researcher
Continuum of interview forms (Plummer 2001)
Whether to use an interview (Denscombe 2016)
Q: does the research really require the kind of detailed information that interviews
supply?
Q: is it reasonable to rely on information gathered from a small number of
information?
Is it possible to gain direct access to the prospective interviewees?
Are the interviews viable in terms of the costs in time & travel involved?
, Types of interviews
1. Structured
a. Tight control over format of questions & answers
b. Like a questionnaire BUT administered face-to-face
2. Semi-structured
a. Clear list of issues to cover & questions to be answered
b. Flexibility from interviewer
c. Answers are open ended & interviewee is able to elaborate
3. Unstructured
a. Emphasis placed on interviewee’s thoughts
b. Researcher aims to be as unobtrusive as possible
The interviewer effects
People respond differently according to how they perceive the person asking the
questions
Sex, gender, age, race – all make an impact on how much information people share
Self-presentation – think about appearance
Neutrality, thinking about the responses you give to their views in the interview
Turning interviews into ‘data’
Audio recording
Transcription process (writing down what was said)
Fieldnotes
Advantages vs disadvantages
Adv Disadv
Depth of information Time-consuming
Insights Data analysis (produces non-standard
responses)
Equipment Reliability
Informants priorities Interviewer effect
Flexibility Inhibitions
Validity Invasion of privacy
High response rate Resources
Therapeutic
When to choose an interview:
- depth rather than breadth can be suited to gather:
Data based on emotions, experiences, feelings
Data based on sensitive issues
Data based on privileged information
NARRATIVE INTERVIEWS:
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