Level 3 Btec Business
Unit 22 Market Research
NOTES
Primary research, Secondary
Research, Surveys,
Observation, Focus Groups, E-
Marketing, Pilot Research,
Internal Research, External
Research, Questionnaire
Design, Open/Closed
Questions, Sequencing
, Unit 22
Market Research Notes
Market Research methods
Primary Research
Using feedback cards at the end of their customers' visits. This allows them to have
accurate and relevant information on how their business is operating and how it can
improve. This gives feedback on the services they are providing and how well their
clients are treated with the service of their employees. This allows them to evaluate