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BTEC Business Level 3, Internet Marketing
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- Internet Marketing
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A.SUnit 12
Internet Marketing
Assignment 2
10/06/2021
Internet Marketing Tesco.
In the following assignment I will be looking at Tesco supermarket, I will be looking at how
Tesco’s website can allow the customers to complete a transaction, review a product or
service, contact the business, search for product information, search for company
information, track an order and get help online. I will also be analysing the benefits of
internet marketing to customers, evaluating the effectiveness of internet marketing in
meeting customer needs and lastly I will be explaining how internet marketing has made
Tesco more efficient, effective and successful.
Transaction
Tesco has a very simple website which shows all the products they have to offer. A customer
visiting their website is able to complete a transaction easily. If a customer was going to
order groceries for home, all they need to do is create an account or sign in as a customer,
this is so Tesco can save their address and banking details for future purposes. Creating an
account is straight forward, you fill in your details and you can make a purchase right away.
However, some customers may not want to create an account with Tesco and therefore
may not want to order from them.
When shopping for groceries online, Tesco has everything set out in categories at the top of
the page where customers are able to find the exact product they’re looking for. Their
category section goes like this:
Fresh Food
Bakery
Frozen Food
Food Cupboard
Drinks
Baby
Health & Beauty
Pets
Household
Home & Ents
Inspiration & Events
This is also followed by sub-category for each product and a customer is able to find what
they’re looking for. This is very beneficial for the customers as it’s easy to use and beneficial
for Tesco as having an organised website will gain more customer traffic and customers will
carry on coming back. Completing a transaction is easy, a customer will add their products
they want to the basket before making a purchase, when ready a customer can go to their
basket and complete the purchase. This process is also straightforward, the customer will
sing in to their account if not already, chose the delivery date suitable for them and submit.
, A.S
Unit 12
Internet Marketing
Assignment 2
10/06/2021
Having an easy transaction process is beneficial for the customer as this way they are more
likely to come back to Tesco as well as recommend Tesco to their friends or family using
their online services.
Reviewing a product
When a customer is shopping for a product, they can visit the website and find the product
they want, clicking on the product will give them a clear image of the product, along with
price, product description, ingredients, storage info, produce of, number of uses/servings,
return to, net contents and nutrition. This is all laid out clearly without any excess
information which can be distracting or misleading. This section also has review section
where each product has reviews that customers are able to view of all different opinions
from different customers. Having available reviews on the website is useful as this way
customers are able to see what others think about the product, as often customers may not
want to purchase online if the reviews are bad or not there, as this sometimes may give a
bad impression on the product.
Customers are also able to leave reviews to their products for others to see as well as Tesco,
this is useful for Tesco also as they are able to see what their customers think of their
products and if the majority of the reviews are negative, Tesco is able to see and think of
how they can improve on this to keep their customers satisfied.
Contacting the business & getting help online
Tesco customers are able to contact Tesco easily either through a website or in store. At the
bottom of the page there is a section “contact us”, where customers are able to contact
Tesco either by calling their customer service line or sending them an email.
Tesco has a category where customers can contact them about different problems, these
categories are:
• Shopping in-store
• Clubcard and Clubcard Plus
• Product support
• Further help
All of these categories have different options in contacting Tesco, weather this is calling,
emailing or coming into the store, or customers are able to visit FAQ section and possibly
find a resolution to their problem/question there. Having this section with variety of options
for the customers is useful as this way customers feel like they can contact Tesco in case of
any issues without trouble.
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