Summary study book BTEC Level 3 National Business Student Book 1 of Catherine Richards, Rob Dransfield - ISBN: 9781846906343, Edition: 3rd edition, Year of publication: - (Unit 9)
The organization in which I have selected is Mercedes Benz. Mercedes Benz is a
luxury German Motorwagen, based in Stuttgart, Germany the company was founded
on 28 June 1926(94 years) by Karl Benz and Gottlieb Daimler. Mercedes Benz is
best known for producing luxury stylish vehicles as in 2019 Mercedes Benz was the
largest seller of premium vehicles after having sold 2.31 million cars. When
Mercedes Benz was founded back in 1926 the company was best known for
producing bulletproof vehicles during Germanys Nazi period for Adolf Hitler and his
men in doing this helped both Karl Benz and Gottlieb Daimler to build Mercedes
Benz business awareness as today Mercedes Benz vehicles are considered to be a
favourable choice of vehicles for young adults because of how classy their cars are.
SECTION 2 – ABSTRACT
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, Level 3 Btec National Extended Diploma in Business
Unit 9: Creative Product Promotion
Klein Luyindula
Guidance Tip
Mercedes Benz main goal is to provide customer value to its target market as
Mercedes Benz has found it necessary to expand its product line of vehicles and
provide more competitive prices and increase communications with its target market,
maintain to consumer and continue its excellent customer service. Which is why
when running National marketing campaigns is an opportunity for Mercedes Benz to
promote their vehicles using different types of media platforms for example with the
release of their first electric SUV car the company hired celebrities such as the
weekend to promote the features of the SUV on their TV Advertisements. Another
media platform in Mercedes Benz recently turned to was Instagram to help launch a
new lower cost car model which was priced at £30,000. Mercedes Benz’s ‘Take the
Wheel’ campaign the purpose of this campaign was to raise awareness for the GLA
by interacting with customers and social media influences as it had a huge success
as the campaign generated up to 87 million Instagram impressions and up to 2
million more likes across influencers pages with popular social media influencer
Mbusa promoting Mercedes campaign which helped to grow the campaign more as
the campaign overtook the company's competitors who were Audi.
SECTION 3 - RESEARCH EVIDENCE
Guidance Tip
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