The products I am offering range from makeup to skincare products and beauty tools. We use
sustainable and organically-farmed ingredients free from irritating additives such as parabens,
chemical dyes and artificial fragrances. Our products will be cruelty free, healthier and non-toxic for
the skin as well as dermatology authorized to ensure the safety of the customers.
Lip gloss: flawless, moisturizing lip gloss available in 8 stunning shades. Enriched with pearlized rich
pigments, and organic vanilla scent to give a beautifully iridescent shine, this decadent cushioned
gloss is long lasting and non-sticky.
Mascara: 100% vegan high volume mascara packed with good-for-you ingredients to nourish the
lashes while ensuring that the colour glides on seamlessly from root to tip.
Lip and cheek tint: This dual-purpose liquid tint gives lips and cheeks a natural pop of buildable color.
Made from aloe vera, it can be used under lip gloss and dabbed onto cheeks for a natural-looking
rosy glow.
Moisturizer: formulated for oilier, blemish-prone skin types, this featherweight moisturizer keeps
skin balanced, healthy and calm. With a non-greasy fluid consistency, the clever formula mattifies
excess shine and minimizes the appearance of pores.
Jade roller: An incredible skincare tool that encourages the lymphatic system’s natural detoxification
process and brightens the skin by boosting the blood circulation granting a visible glow.
12 pieces eye brush set: Each brush is crafted with super soft synthetic bristles formulated to mimic
natural hair, combining premium design with top functionality. It is vegan, cruelty free and anti-
bacterial.
6 pieces face brush set: This essential set enables you to buff and blend your way to a flawless finish
every time. Each brush is crafted with super soft synthetic bristles formulated to mimic natural hair,
combining premium design with top functionality. It is vegan, cruelty free and anti-bacterial.
, My business unique selling point is that all my products are not only vegan, but cruelty free and
suitable for the fairest, deepest, and everything in-between complexions with the best prices to
offer.
Price:
I chose to categorize my products according to style, user, purpose, mobility and performance.
Therefore, the pricing strategy I need to choose must be suitable and profitable.
The pricing strategy I am following is cost-plus pricing that consists in setting a price for my products
based on the costs of production and adding a mark-up based on how much I would like to profit.
Products Cost of production Markup Selling price
Lip gloss £ 5.00 40% £ 7.00
Mascara £ 7.00 40% £ 9.00
Lip and cheek tint £ 7.00 40% £ 9.00
Moisturizer £ 5.50 40% £ 7.50
Jade roller £ 8.00 40% £ 10.00
12 piece eye brush set £ 13.00 40% £ 15.00
6 piece face brush set £ 10.00 40% £ 12.00
SWOT analysis on pricing strategy
Strengths Weaknesses
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