This document fully covers learning aim a and b of unit 15. It includes all p's, m's and d's. This unit was split into three sections including a leaflet, report and a presentation which have all been completed. I investigated the retail provision of oxford street and also investigated Sainsbury's ...
Retail is the sale of goods or a
service from a business to a
consumer. Whilst retailing is the
distribution process of a retailer
acquiring goods or services and
selling them to consumers.
Contents
Retailing often requires adding
value to the products or services
Distribution Channels - 2 being sold such as proving expert
Types of Retail – 3 advice, packaging, service levels,
Retail Provision - 4 loyalty programs, service speed
Employment in retail – 5 and other features.
Trends in Retail – 6
Over the past years, retailing has
shifted significantly from
traditional shopping on high street
stores, over to shopping centres,
and even more recently 1online
1
shopping also known as e-tailing.
, Distribution channels in retail
Within the retail industry there are
different types of distribution channels.
A distribution channel is a chain of
businesses or intermediates through
which a good or service passes until it
reaches the final buyer or consumer.
These channels can include retailers,
distributers, wholesalers and the
internet. An example diagram of
different distribution channels can be
seen on the right:
example, example, example…
Bricks-and-mortar Clicks and Bricks E-tailing
retail This is the idea of This is the sale of goods
The traditional styles merging the businesses and services through the
of retailing where a traditional physical store internet, this type of
business offers its with online services. retailing involves the
products and services Example, if a customer business that involves a
to its customers face- bought a product online, large organization of
to-face in a store that they could take it into distribution channels
the business owns or the store and get a such as websites and
rents. An example of refund or exchange. An warehouses. An example
this would be a example of this would- of
convenience store. be JD Sports and Nike. this would be Boohoo or
Asos..
2 2
, Different Types of Retail
There are many different types and sub sectors of retail. Such as:
Supermarkets – Online retailers Catalogue retailer Discount stores –
Supermarkets –This relates to - This retailer This store sells
offer a large the selling of shows samples goods at less
variety of goods through and pictures of than the normal
products, mostly electronic their products in retail price which
related to methods such as catalogues. Orders attracts
grocery and computers and are then filled customers. This is
other household mobile devices. from the back- because they
products. Examples room warehouses. purchase in bulk
Examples include include Boohoo Examples include from partnering
Asda and Tesco. or eBay. Argos. companies.
Examples include
Curry’s PC world.
Department Independent Convenience Membership
stores – These Store – This Stores – These are retailer – This
stores have a type of store is also commonly retailer is similar
wide selection of created from known as corner to a loyalty
products to offer, someone who shops or Food and programme. The
they stock builds a Wine. These consumer is
products both business stores often offered
from their own without help provide incentives that
range and other from an consumers with are more
companies under established their everyday valuable to
the same roof. brand. Examples essentials. encourage
An example of a include small customers to pay
department store businesses or extra for.
would be sole traders Examples include
Debenhams and Amazon Prime.
Selfridges.
3
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