In this document I cover the whole of unit 1 learning aim A and B. I cover everything including p1, p2, p3, m1, m2 and d1. The two businesses I investigated were Nike and BBC Children in Need.
2. P1 – Features of a business
2.1 Features of Nike……………………………………………………………………………………………………………..2
2.2 Features of BBC Children in Need……………………………………………………………………………………4
3. P2 – Key Stakeholders
3.1 Stakeholders of Nike……………………………………………………………………………………………………….6
3.2 Stakeholders of BBC Children in Need…………………………………………………………………………….7
4. M1 – Communication
4.1 Communication in Nike…………………………………………………………………………………………………..8
4.2 Communication in BBC Children in Need……………………………………………………………………11
5. P3/M2 – Organisation
5.1 Organisation of Nike……………………………………………………………………………………………………..14
5.2 Organisation of BBC Children in Need…………………………………………………………………………16
6. D1 – Evaluation
6.1 Evaluation of Nike…………………………………………………………………………………………………………17
6.2 Evaluation of BBC Children in Need…………………………………………………………………………….18
, The Features of a Business
P1 – Explain the features of two contrasting businesses
In this task, I will explore the features of two different businesses. Nike Inc and Oxfam UK- Non-for-
profit organisation. For each of those two contrasting businesses, I will describe what ownership the
business is private/public sector, limited or unlimited liability, profit or non-for-profit business,
sector, scope, size, business activities, goods/services
Business 1 – Nike Inc
Nike Inc is an American multinational corporation that is engaged in the design, development,
manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and
services. The company is headquartered near Beaverton, Oregon. It is the world’s largest supplier of
athletic shoes and clothes. With over 1,000 stores across the UK and the US, Nike has over 73,000
employees [ last updated 8/1/18]. It was founded in 1964 by Phil Knight and Bill Bowerman and was
originally called ‘Blue Ribbon Sports ‘.
1. Ownership
Nike’s ownership is an incorporated corporation. This means that the company is a separate legal
entity from the person or people forming it. Directors and officers purchase shares in the business
and have responsibility for its operations. Currently the biggest stockholder of Nike Inc is The
Vanguard Group, Inc owning 8.27% stake of the company which results in just over 100 million
shares owned. The benefits of being an incorporated company is that there is limited liability.
2. Sector
Nike is part of the Private Sector. A private sector is the sector of the economy where the economy
where the business is owned and controlled by an individual or a group of individuals. Nike as a
private means that the company is not controlled by the government and the goal is to make money
and employ more workers than the public sector.
3. Liability
As Nike is an incorporation, the company has limited liability. This means that shareholders are not
responsible for the companies’ debts, they can only lose money that they have invested in the
business in the form of shares.
4. Goods/Services
Nike offers a variety of different products and services that are available for a wide range of
consumers. Their products include athletic gear and sports products such as apparel, footwear,
equipment and other accessories. Some services that they offer are free/discounted gym classes,
opportunities to talk with real athletes to get recommendations on training and products and many
more.
5. Purpose
The purpose of Nike is to share apparel, footwear and equipment to their customers at a high
quality. Their mission is ‘’ To bring inspiration and innovation to every athlete in the world ‘’. To do
this Nike must ensure they have got all products required by clients on time. This helps Nike’s
stakeholders to gain more profit. It also helps to boost the company's image and build stronger
relationships with customers and stakeholders.
There are two different ways businesses can sell their products. Business to Customers [B2C] -
means the business sells its goods directly to customers, while Business to Business [B2B] - means
one business sells its goods to another, and the second business sells it to consumers. Nike operates
and sales goods to customers [B2C] and sells their goods to other businesses such as ASOS [B2B].
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