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UNIT 1 ASSIGNMENT 1
- Module
- Unit 1 Exploring Business
- Institution
- PEARSON (PEARSON)
UNIT 1 Exploring business
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Unit 1APPLE:
P1: Explain the features of two contrasting businesses
In this assignment I am going to be talking about two businesses. Apple and WaterAid.
These businesses are both contrasting businesses
Purpose: Apple is an American multinational technology company which was first founded
on the 1st April 1976 by Steve jobs and Wonzunak Ronald Wayne. Apple designs and sells
electronics, computer software and online services. Apple sell goods and provide services
such as iCloud, Apple pay and iTunes.
Ownership: Apples ownership is a Private ownership. Apple is a Public Limited Company. A
public Limited company is a company owned by shareholders, members of the public and
investors. It is the largest type of group.
Liability: Apple has limited liability which is very good because if the company was to get
sued by a customer, they would only lose the money they invested into the group and not
their assets e.g Car and House.
Sector: Apple is a secondary, tertiary and quaternary sector. A Secondary Sector is the
business that turn raw materials into finished goods. Apple is a secondary sector because
they manufacture their own stock. A Tertiary Sector is the business that provides services for
example Healthcare (NHS). Apple is a Tertiary Sector because they produce their goods and
services at factories. And a Quaternary Sector is the business that provides information such
as computing. Apple is a Quaternary Sector because of their software updates e.g ios14.
Scope of Activities: Apple is an International Business it’s known worldwide
Size: Apples size is very large it has approximately 137,000 full time employees.
P2: Explain how two contrasting businesses are influenced by stakeholders
A Stakeholder is someone who is interested in business There are two types of
Stakeholders an Internal Stakeholder (Employees, Managers, Owners) and an External
Stakeholder (Suppliers, Society, Customers, Competitors, Government and Media
companies).
Internal Stakeholders
Apple has many stakeholders. The first stakeholder is their Employees. 1An employee is
someone who you hire and pay for their work, which you can use to benefit your business.
An employee is responsible for the safety and health at the workplace at the workplace.
They also meet deadlines, make sales and help build the brand building a stong relationship
with the customers. Employees can influence Apple as a business because employees
are the make or break for Apples success. Depending on the employee's performance will
,determine the success of the business. If the employees are engaged, punctual managed
fairly and are willing to take responsibility that would greatly impact Apple. To apple
Employees are one of their main priorities because employees could make you lose profit or
gain profit.
The second stakeholder is an internal stakeholder which is the Managers. Managers are the
people in charge of the employees and the facilities they work for.2Their job is to plan and
promote the daily schedule of employees and the business, interview, hire and coordinate
employees, create and maintain budgets, and coordinate with and report to senior
management in the company. Managers can influence Apple as a business as they are
the ones giving advice and the orders to the employees the employees will see them as role
models. If the managers are slacking and are not giving motivation to the Employees that will
affect the Employees productivity and motivation to work hard. Which could then lead to a
downfall in the business.
Apples third internal stakeholder are their Owners. Owners are responsible for the growth,
stability, direction and daily operation of the business. Being a business owner is a big role
as they 3have the knowledge and authority to make strategic decisions and clear the path of
political and financial obstacles. Owners can influence Apple as a business as they could
depending on the business be struggling to keep up with the whole business and be in
control. This may affect the flow off the business as the owners could get stressed and feel
under pressure holding such a big business. They can also influence Apple as they are
bringing out a unique brand and whether or not it's to the customers taste shows how much
of a risk it is owning a business.
External Stakeholders
Apples first External Stakeholder is Customers. A customer is 4a person who buys goods or
services from a shop or business. Customers are the most important Stakeholder to Apple
as they are Apples main source of income. Customers are very hard to please not everyone
will be happy with the products being made. Apple try their hardest to build strong
relationships with their customers through the use of their social media and website. By
doing this it has made customers more comfortable with the brand which has also helped the
growth of Apple. Customers can influence Apple as a business due to the treatment they
face. If a business has bad customer service that could change the views of the customers.
Customers expect their questions or queries to be solved. By mistreating customers could
affect the sales and the demand in products of the business.
Another stakeholder of Apple is Suppliers. A supplier is a 5person or organisation that
provides something needed such as a product or service. Suppliers in a business is to
provide high quality products from a manufacturer at a good price to a distributor or retailer
for resale. Suppliers have essential skills that Apple as a business lack. Without a supplier
Apple wouldn't have anything to sell. Also, suppliers could influence the business as they
could provide poor quality products which could affect the reputation of Apple as they would
go on to sell these products to their customers. They could also influence Apple as they
could suddenly choose to stop supporting Apple whether that be because they see better
deals from competitors or may not want to associate with the brand due to their own
reasoning.
Another Stakeholder of Apple is Shareholders. A shareholder is 6an owner of shares in a
company. When it comes to having a shareholder, they decided certain decisions for
example the removal of a director or the changing of the company name. In general
Shareholders have a little more power over the directors in Apple. 7Their main role is to attend
meetings and discuss whatever is on the agenda to ensure the directors do not go beyond their
powers and provide shareholders’ consent where required. However, having a shareholder
, can influence Apple because they have voting rights. Voting rights is 8the right of a shareholder
of a corporation to vote on matters of corporate policy including decisions on the makeup of the
board of directors, issuing new securities, initiating corporate actions like mergers or acquisitions,
approving dividends, and making substantial changes in the corporations. This means that
Apples shareholders can make votes on their concerns and opinions and those votes will make a
move on what to do next. So, Apple don't really have control on what happens to certain aspects
of the business as the biggest shareholders make these decisions. This is very influential
because there could be certain decisions made which could lead to consequences in the
business.
1. https://www.patriotsoftware.com/blog/payroll/who-is-an-employee/
2. https://m.snagajob.com/job-
descriptions/manager/#:~:text=Managers%20are%20the%20people%20in,senior%20manag
ement%20in%20the%20company.
3 https://uit.stanford.edu/service-management/toolkit/fundamentals/business-owner
4 https://languages.oup.com/google-dictionary-en/
5 https://languages.oup.com/google-dictionary-en/
6https://www.dictionary.com/browse/society#:~:text=noun%2C%20plural%20so%C2%B7ci%
C2%B7,members%20of%20a%20community%3B%20community.
7 https://www.inbrief.co.uk/company-law/shareholder-roles-duties/
8https://www.investopedia.com/terms/v/votingright.asp#:~:text=A%20voting%20right%20is%
20the,substantial%20changes%20in%20the%20corporation's
P3: Explore the organisation structure, aims and objectives of two contrasting
businesses
Apple organisational structure is a Hierarchal structure. This is a hierarchal
organisational structure because it has a longer chain of command meaning that
communication takes longer to get down the chain and a wide span of control. Apples has
aims and objectives and within these aims and objectives are a Mission, Value and Vision.
A mission is a promise of commitment to the business cause. It is intended to represent the
overall aim of business. 1 Apples mission is “to bringing the best user experience to its
customers through its innovative hardware, software, and services.” A vision is the direction
the business aims to travel in the future, short or long term. Their Vision is that 2“We believe
that we are on the face of the earth to make great products and that's not changing." The
values are the philosophy and ethos of a business which underpin the values. Apple have
many values for example 3“One person, one computer.” “We are going for it and we will set
aggressive goals.” “We are all on the adventure together.” “We build products we believe in.”
and many more.
1: https://mission-statement.com/apple/
2: https://mission-
statement.com/apple/#:~:text=Apple%20vision%20statement%20is%20%E2%80%9CWe,quality%20produ
cts%20for%20its%20clients.
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