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Unit 20 health promotion
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Kofoworola Abdullahi 40135191HEALTH
PROMOTION
CONTEXT PAGE
Page 1 -Introduction to social marketing approach .
Page 2 -Empowerment .
Page 3 -Mass Media.
Page 4 -Introduction to the social learning theory .
Page 5 -The health belief model.
Page 6 -Assessing how social context can influence the ability
of health education campaigns .
Bibliography .
, 40135191 Kofoworola Abdullahi
In this task in a booklet form, I will be giving the meaning or
definition of health promotion and also explaining the different
approaches to health education.
According to Rural Health information hub (2021) Health
promotion can be defined as programs that aim to engage and
empower individuals and communities to choose healthy behaviour
and make changes that reduce the risk of developing chronic
diseases and other morbidities . P1 Social marketing Approach
Health promotion is the process of enabling people to increase the Social marketing is an approach used to develop activities aimed at
control over their health, in the context of their everyday lives, rather changing or maintaining people's behaviour for the benefit of
than only focusing on people with that specific disease and is individuals and society as a whole. This approach influences the
mostly directed towards the cause of the heath defect. target audience.
According to Wikipedia (2021) This approach aims to change people's behaviour by making them
Health Education : Health education is the profession of educating shocked. This is called a shock attack thereby making people
people about health. area within a profession that encompasses realize the things they have been doing to their bodies. This is
environmental health, physical health, social health, emotional usually done through adverts, leaflets, posters, billboards,
health, intellectual health, and spiritual health. magazines and newspapers. A very good example is the
It can also be defined as a principle individuals and groups of Anti-smoking Advert by NHS which spoke about the damages
people learn to behave in a manner to abide to the promotion, smoking can cause to the issues in the penis, The human rights
maintenance, and restoration of health. Advert by Amnesty international e.t.c.
Education increases the awareness and favorably influences the The social marketing approach can be used in diverse ways for
attitudes and knowledge relating to the improvement of health of a successful health promotion the approach looks at what people are
person. already conversant with like health conditions and safety
(Anti-smoking, Anti-drug, promoting exercise and healthy eating,
safe driving)
Environmental causes ( Anti deforestation Anti littering).
When we talk about encouraging people to change their lifestyle for
the better this usually involves some money, it's very important to
make them know it doesn't cost much. Most of the time this
1
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