Essay
Unit 3: Introduction to Marketing- P4
- Institution
- PEARSON (PEARSON)
P4: use marketing research for marketing planning
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BTEC LEVEL 3 90CREDIT IN
BUSINESS
,INTRODUCTION
This presentation focuses on creating SMART marketing
objectives for BMW after 1000 questionnaires were given
to the customers of BMW’s Berry Heathrow branch to
collect data on the current products/services offered.
These marketing objectives will be included in the
marketing plan of BMW.
,SMART MARKETING
OBJECTIVES
S- Smart
M- Measurable
A- Achievable Objectives are set
R- Realistic goals in which an
organization plans to
T- Time bound achieve in a short
period of time.
, 62% have found it difficult to book a
test-drive online.
1. Prepare and distribute 620 questionnaires
asking customers why they found it difficult
to book a test drive online and suggesting 4. If there are still any difficulties with booking a
options of ways it can be easier for them test drive online, have the persons who found it
during the month of Dec 2018. Ensure that difficult in a focus group to have a face-to-face
at least 500 questionnaires are returned. conversation collecting data on why it was still
difficult during the 3rd week in Feb 2019.
2. Create an online 3 mins tutorial video which
provides instructions for persons on how to
5. After collecting the answers from the f
book a test drive online in Jan 2019.
group, have the IT department update the
during the first 2 weeks in March 2019 ma
suggested changes from the focus group a
3. Do an observation on 30 persons (15 males the same persons from the focus group te
aged 18-65 and 15 females aged 18-65) to see if the update in the 3rd week of March 2019.
there are still any difficulties with booking a
test drive online with a tutorial video during the
2nd week in Feb 2019.
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