Essay
Unit 4: Business Communication- P4
- Institution
- PEARSON (PEARSON)
P4: evaluate the external corporate communications of an existing product or service
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BTEC LEVEL 3 90 CREDIT DIPLOMA IN BUSINESSUnit 4: Business Communication
P4: Evaluate the external corporate communication of an existing product or
service.
Introduction
This assignment focuses on how HSS Hire communicates externally while containing a
corporate identity or brand image of the business.
What is Corporate Communication?
Corporate communication is the act of creating and setting out activities to maintain internal
and external communications, while aiming to create or maintain a good image in the public
as a business and a unique identity. It involves a process in which the business attempts to
increase the awareness of information about the business, with the objective of intensifying
the public’s thoughts and opinions about the business. They can do this by using different
methods such as their mission statement, logos, advertisement, endorsement, sponsorships,
etc.
Mission Statement
This is a brief statement, which sums up what the business is aiming to do. It describes their
goal as a business, what they are providing for the public whilst giving the company a good
business image.
o HSS Hire Mission Statement
“Focused on delivering Safety, Value, Availability and Support, we work predominately with
'business-to-business' customers in the 'fit-out, maintain and operate' sectors. We are
dedicated to helping them all work safely, efficiently and cost-effectively.”
http://www.hsshiregroup.com/about-hss/our-story/
Logo
This is a symbol or small design created by a business, which helps to identify them in the
eyes of the public. This symbol is on a variety of items such as the employee uniforms,
products/services, vehicle, advertising, etc.
o HSS Hire Logo
The Logo, which identifies HSS Hire, combines the business names while including chosen
colours, which identify the business also, which are blue and yellow. These colours are on the
vehicles, uniforms, etc.
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