P3 explain the role of advertising agencies in the development of a successful promotional campaign
M2 explain the advantages and disadvantages of using professional agencies in ensuring promotional success
P3: ROLES OF ADVERTISING AGENCIES
Advertising Agency
An advertising agency is an organization which is devoted to
creating and planning advertisements and other forms of
promotion for a business.
Media Planning
This means choosing the correct method which will be most useful and effective to
bring awareness to the businesses product or service in which they are offering. They
must manage the way in which the advert is planned and created and ensuring that it
includes the necessary details and information required. Furthermore, they must
consider how big of an audience they are trying to reach with their advertisement
(local, regional, international, global).
Advertisement Production & Design
The advertising Agency must ensure that the advert represents
the business and the image they are trying to create. The
advert must highlight what the business is trying to bring
awareness to and must represent the brand of the business. It
must be eye-catching and presentable to the public with the design which is chosen
for them.
Procedure/Skills Used
Graphic Design: the art or skill of combining texts and pictures to create an
advertisement. This should highlight and portray what the business is selling to the
customers. It must include the business logo, and may even have the colours in which
the business is represented by and objects/props as well depending on the method of
advertising used.
Typography: the art or procedure of arranging type or processing data and printing
from it.
Copywriting: writing the text which is used in an advertisement. This method
should help capture what the business is trying to sell and should
include important information as well as being catchy at the same time
Copyright: taking owner of an item that belongs to you or your
business. This procedure prevents others from misusing your item for
their own benefit or use.
Generate Revenue
When the advert is created and published, it
should be able to bring brand awareness and push more
persons to purchase from the business, which should
increase the company’s sales/revenue.
Engaging Target Audience
Different types of advertising methods and ideas will appeal
to the different audience. The business must know which audience they are trying to
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