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Globalisation and Diversity
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- University Of Winchester (UoW)
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Globalisation and DiversityAbstract
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,This report explores the current globalisation and diversity challenges impacting upon countries and businesses.
Research is based on conceptual analysis and evaluation of risks in relation to specifically China and Uber. Thus,
providing the broad landscape of geopolitics and corporate governance. The main reference is given to the World
Economic Forum interpreting the challenges and opportunities extracted from 'The Global Risks Report 2019'. The
main theory incorporated is the PESTLE Analysis in the basis of evaluating the main risks facing China and Uber in
2019.
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,Table of Contents
Globalisation and Diversity..............................................................................................................................................1
Abstract...........................................................................................................................................................................1
Introduction.................................................................................................................................................................... 4
Global Landscape............................................................................................................................................................4
China...............................................................................................................................................................................7
Uber................................................................................................................................................................................ 9
Conclusion and Recommendations...............................................................................................................................11
Appendices.................................................................................................................................................................... 12
References..................................................................................................................................................................... 21
Abstract.................................................................................................................................................2
Introduction...........................................................................................................................................4
Global Landscape...................................................................................................................................4
China.....................................................................................................................................................6
Uber.......................................................................................................................................................9
Conclusion and Recommendations.....................................................................................................11
Appendices..........................................................................................................................................12
References...........................................................................................................................................22
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, Introduction
Globalisation is often perceived as an economic phenomenon concerned with trade and investment, however, in
reality, it is much more complex and involves aspects such as culture, religion and interconnectedness of social life
(Hamilton and Webster, 2015). In a globalised world and especially international business environment, it is vital to
fulfil the needs of a diverse customer base and support the inclusion of people from different backgrounds, holding
different values and beliefs (CIPD, 2018 and Uber, 2019).
In relation to current global issues, it is hard to predict the future of rising powers and the state of our planet (WEF,
2019). Therefore, the main objective of this report is to explore the key challenges facing China in 2019 and analyse
their potential impact on the transportation network company (TNC) Uber (2019). Starting with geopolitics, which is
the combination of political and geographical factors affecting foreign relations and concluding on risks posed by
climate change (World Economic Forum (WEF), 2018).
Global Landscape
Globalisation 4.0 or the Fourth Industrial Revolution creates new world challenges such as the adaptation of artificial
intelligence (AI) and dispute settlement in international trade (Davis and O’Halloran, 2018 and Sneader, 2019). In
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