100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Nike functional areas, organisation structures and departments £2.99   Add to cart

Essay

Nike functional areas, organisation structures and departments

 338 views  1 purchase

This documents covers all of Nike's functional areas, organisation structures and departments in well details. A distinction* coursework with all websites links included and no plagiarism. High quality and well detailed. Contains valid pictures to make work look interesting. Well organised and pu...

[Show more]

Preview 2 out of 9  pages

  • September 18, 2021
  • 9
  • 2021/2022
  • Essay
  • Unknown
  • A+
All documents for this subject (501)
avatar-seller
beneciarodrigues
Pearson BTEC Level 3 Unit 1
Exploring Business
Nike functional areas
Nike’s aims and objective is to become one of the largest manufacturers of
athletic
apparel and sporting equipment in the world and the industry, therefore it has
numerous, distinct missions and aims. As with all publicly traded companies,
Nike’s first objective is to
make a profit for the shareholders. In order to meet this objective, Nike identifies
a
number of smaller aims and objectives. These include manufacturing superior
products, maintaining the integrity of the global brand and innovating in the area
of
product design. The company also balances these profit-driven goals with a
number
of social and sustainable aims, including cutting water use, reducing waste and
strengthening communities1. And to make a profit and create awareness.

Nike Inc.’s organisational structure reflects the abilities and limits of the business
in its operations. A company’s organisational or corporate structure is the
composition and system design applied on the interconnections among
employees, groups, and divisions of the business. In Nike’s case, the corporate
structure highlights the need to address differences among regional markets.
These differences are linked to region-specific demands of target customers, such
as variations in the preferences for apparel based on sports popularity and
climate. As such, Nike Inc. has developed its organisational structure to enable
adjustments in dealing with market differences. As one of the leading players in
the athletic footwear, apparel and equipment industry, the company and its
1
https://www.reference.com/business-finance/Nike-s-aims-objectives-32bf2a20ac03c580

, corporate structure serve as an example of how regional variations must be
included in business strategies. Structural and strategic alignment that considers
these variations reinforces Nike’s competitive advantages, especially in penetrating
regional markets.2

Nike has three organisation structures.

A matrix structure is made up of different types of organisational structures. In
a matrix structure, the authority passes vertically as well as horizontally. Nike
follows geographical divisional structure to facilitate customers in different areas.
The product design is done specifically, for their needs. There is no manufacturing
of standard products for the entire world’s population. Advantage3 The matrix
structure is to retain an organisation’s functional structure, they allow for the
rapid creation of efficient large-scale, project structure that employ many
members of the organization's functional structure but without disrupting or
destroying the structure in the process. However, the disadvantage4 The matrix
structure is the increased complexity in the chain of command when employees
are assigned to both functional and project managers. It can also create a gridlock
in decision making if a manager on one end of the matrix disagrees with another
manager. The matrix structure helps Nike to sort out different levels of jobs.
Nike pays their employees depending on what level of jobs they do; they would
give employees the right wages and bonus for their productivity. To earn a bonus
Nike’s employees would work even harder which would benefit Nike, as it would
help them meet their aims and objectives.

Nike follows a divisional structure on the product basis. This is to make sure
that the development and innovation keep happening in all products that Nike
manufactures. Moreover, there are functional departments under the Global
corporate leadership, and there is also a team structure in the organisation. The
global corporate leadership at Nike which involves corporate leaders make sure

2
http://panmore.com/nike-inc-organizational-structure-characteristics-analysis
3
https://smallbusiness.chron.com/advantages-disadvantages-matrix-organizational-structures-business-organizations-
26350.html
4
https://courses.lumenlearning.com/boundless-management/chapter/common-organizational-structures/

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller beneciarodrigues. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for £2.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

82191 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now

Start selling
£2.99  1x  sold
  • (0)
  Add to cart