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Principals of marketing

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This is a document well detailed but still in summary that doesn't limit any student in any faculty as long as its all about business with well defined marketing process ,understanding the market and the customers general market strategy and the difference between celling process and marketing pro...

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  • October 1, 2021
  • 29
  • 2021/2022
  • Lecture notes
  • Bryan comeway
  • All classes

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MKTG 220: PRINCIPLES OF MARKETING




Ref: Phillip Kotler & Gary
Armstrong

, ¿WHAT
IS
MARKETING?

, PRINCIPLES OF MARKETING
• Marketing is • Marketing is the
process by which
human activity
companies create
directed at value for customers
satisffying needs and build strong
and wants through customer relationships
exchange in order to capture
value from customers
processes. in return.
Philip Kotler 1976 Philip Kotler 2008

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